Mark Wright, star of The Only Way Is Essex, has stripped off for these saucy pictures in next month’s Cosmopolitan.
But it’s all for a good cause – Mark is trying to raise awareness of testicular cancer for the charity Everyman.
The Essex bad boy, famed for his tangled love life, told the March issue of the magazine, on sale 7 February, that he doesn’t deserve his love rat reputation.
He explained: “When I’m single, like I am in the show, I’m a playboy. But when I have a girlfriend I’m as loyal as can be.”
Mark also confessed exactly what a girl should do to hold his wandering eye.
“Making a man wait always works, 100%” he said. “I once went out with a girl who made me wait for months and months for sex.
“I wasn’t looking for a relationship to begin with, but over that time I grew to love her.”
The club owner, 23, is currently dating Ashley Cole’s ex, Playboy model Kayla Collins. But earlier this week he insisted they are just “seeing” each other and are not an official item.
He told The Sun: “I’m officially single so I can do what I like. I’m not tied to anyone.”
Photographer: Antonio Petronzio