Struggling with shopping bags could be a thing of the past thanks to a gadget that allows people to carry them hands-free.
The Yoke Shopper allows people to clip half a dozen bags together which can then be carried over the shoulder.
This prevents the plastic bags from cutting into shoppers’ fingers or from tying them up unable to use their hands.
The gadget has become an instant hit online with backing from celebrities including Stephen Fry.
It now looks set t o change the way people haul their shopping around.
The device, made by Yoke Enterprises Ltd in Winchfield, sells for £12.99.
A spokesman for the firm said: ‘Do you shop in manageable chunks buying little and often? Painful, throbbing fingers are less of a problem but not having your hands free to answer the phone, manage the kids, shop more and pay certainly are.
‘Whichever way you shop the Yoke Shopper is your friend; capable of carrying up to 6 plastic shopping bags or 2 standard ‘bags for life’ on the shoulder or across your body.’