Clothing giants Marks and Spencer were today accused of making a boob after placing a health warning on one style of bra advising it can only be worn for eight hours at a time.
The embroidered bra contains silicone and designers are worried the lingerie may cause severe discomfort if worn for more than the recommended time.
It is on sale in stores across Kent and has led to swathes of complaints from customers who have slammed the ”ludicrous” health and safety warning.
Shopper Shirley Moss said: ”I don’t want to discontinue wearing after eight hours, it’s usually about 12 hours at least before I take a bra off each day, it could be difficult.
”So at four o’clock in the afternoon, wherever I am, in the supermarket, I have to strip off, it’s ludicrous, absolutely ludicrous.”
A spokesman for Marks & Spencer said: ”We have received a very small number of complaints from women who have found the silicone in some of our bras uncomfortable.
”This is why we felt it was important to include some information on the packaging of the bras which contain silicone.
”This is purely a precautionary message we have included in our packaging for the last eight years in order to help our customers.
”Silicone is an industry standard material used to keep strapless styles in place.”