• Business
  • Life
  • Celebrity
  • Sport
  • Blog
  • Auto
  • Tech
Stories from SWNS
Advertisement
  • Home
  • News
    Living The Fantasy: An Interview With The Serpent Calls Author Christopher Bramley

    Living The Fantasy: An Interview With The Serpent Calls Author Christopher Bramley

    Sharp As A Razor: An Interview With Atheist Author Harry Margulies

    Sharp As A Razor: An Interview With Atheist Author Harry Margulies

    Karim Tahseen Khayat: Seeds Training Services and Digital Services

    Dig into Temporarily Insane by Carl Borgen

    Dig into Temporarily Insane by Carl Borgen

    From HID to LED

    From HID to LED

    Dying woman granted final wish to be reunited with her beloved horse and pet dogs one last time

    Dying woman granted final wish to be reunited with her beloved horse and pet dogs one last time

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Business
  • Life
    • Celebrity
  • Tech
    Artificial Intelligence and Online Casino Games

    Artificial Intelligence and Online Casino Games

    What are the Latest Digital Marketing Trends?

    What are the Latest Digital Marketing Trends?

    Improve Your Financial Prospects With a Forex Trading Course

    Improve Your Financial Prospects With a Forex Trading Course

    Adsterra Malware Protection: How Does Adware Work?

    Adsterra Malware Protection: How Does Adware Work?

    How to Sell Your Online Store for Maximum Profit

    How to Sell Your Online Store for Maximum Profit

    From HID to LED

    From HID to LED

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
  • Home
  • News
    Living The Fantasy: An Interview With The Serpent Calls Author Christopher Bramley

    Living The Fantasy: An Interview With The Serpent Calls Author Christopher Bramley

    Sharp As A Razor: An Interview With Atheist Author Harry Margulies

    Sharp As A Razor: An Interview With Atheist Author Harry Margulies

    Karim Tahseen Khayat: Seeds Training Services and Digital Services

    Dig into Temporarily Insane by Carl Borgen

    Dig into Temporarily Insane by Carl Borgen

    From HID to LED

    From HID to LED

    Dying woman granted final wish to be reunited with her beloved horse and pet dogs one last time

    Dying woman granted final wish to be reunited with her beloved horse and pet dogs one last time

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Business
  • Life
    • Celebrity
  • Tech
    Artificial Intelligence and Online Casino Games

    Artificial Intelligence and Online Casino Games

    What are the Latest Digital Marketing Trends?

    What are the Latest Digital Marketing Trends?

    Improve Your Financial Prospects With a Forex Trading Course

    Improve Your Financial Prospects With a Forex Trading Course

    Adsterra Malware Protection: How Does Adware Work?

    Adsterra Malware Protection: How Does Adware Work?

    How to Sell Your Online Store for Maximum Profit

    How to Sell Your Online Store for Maximum Profit

    From HID to LED

    From HID to LED

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
Stories from SWNS
No Result
View All Result
Home Tech

Marketing executive reveals five SEO tips from the Content Marketing Association’s Digital Breakfast

by
April 22, 2015
in Tech
0
Google is the only game in town that matters when it comes to SEO

Google is the only game in town that matters when it comes to SEO

0
SHARES
15
VIEWS
Share on FacebookShare on Twitter
Google is the only game in town that matters when it comes to SEO
Google is the only game in town that matters when it comes to SEO

This month’s Content Marketing Association’s Digital Breakfast gave an insight into how to stay ahead of the game in the fast paced world of online communications. Here, marketing executive Molly Bennett from Wardour Communications reveals five SEO secrets she has learned.

This month’s Content Marketing Association’s Digital Breakfast was all about search engine optimisation, or as it’s usually known, SEO. Just between you and me, most of it went right over my editorial head, delving as it did into terms like ‘301 redirect’, ‘user agent’ and ‘the Dunning-Kruger effect’ (my new favourite – Google it). Luckily, we have a cracking digital team to deal with things like that.

I did take a few things away, however – and any digital knowledge is useful knowledge, given how many of Wardour’s content projects are now either partly or wholly online.

Here’s what I learned:

1. Google is the only game in town

From what the speakers said, it sounds like they spend most of their day’s frantically rewriting code and honing content to keep up with Google’s frequent algorithm updates. But it’s a worthwhile endeavour: in many users’ minds, what isn’t easily Googlable might as well not exist.

2. Headlines and stand firsts need to be reasonably literal

While this wasn’t a new concept to me, it was a useful reminder that while more, shall we say, poetic headlines, stand firsts and opening paras work well in print, digital is different. You don’t want to stuff every relevant term into a 10-word headline, but it and other copy elements need to be descriptive and on topic so Google’s algorithm can find your article easily.

3. Meta tags – the bits of copy that appear in search results – are important

They should be relevant and descriptive, but also interesting or unusual enough to entice browsers to click on your article even if it’s not top of the list.

4. Mobile matters

From this Tuesday, 21 April, Google’s algorithm takes mobile compatibility into consideration. This means that if your site isn’t responsive, or at least optimised for mobile devices, it will appear lower down the search rankings. Consider yourself warned…

5. Even Google’s brainiac founders Sergey Brin and Larry Page don’t know how their own algorithm works any more.

That’s because it’s more or less a living system that learns and evolves. Hence why developers are constantly scrambling to monitor and improve their sites – and the content on those sites.

Bonus fact: If you want a good explanation of chaos theory, look no further than Jurassic Park (the book).

 

Previous Post

Tragic 17-year-old girl dies after suffering epileptic fit in the bath

Next Post

Evolution Money win second prestigious industry award in 2015

Next Post
Evolution Money has once again been recognised for its loan products

Evolution Money win second prestigious industry award in 2015

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected test

  • 111 Followers
  • 60k Followers
  • 168k Subscribers
  • 23.5k Followers
  • 99 Subscribers
  • Trending
  • Comments
  • Latest
Women love cheesy chat up lines, a study has revealed

Top 20 cheesy chat-up lines ladies really love

March 5, 2014
The top ten most well-known bingo phrases

The top ten most well-known bingo phrases

January 21, 2014
The horses thunder towards a jump at the Grand National

Amazing racehorse names which never made it

April 23, 2014
HGH Injections Brands: Which Ones Are Best?

HGH Injections Brands: Which Ones Are Best?

January 14, 2019
Chris Fear, 33, outside the Coral betting shop which is refusing to pay out on his 485/1 winning bet

Boycott Coral! Bookmaker faces protest after refusing to pay out on a football fan’s 485/1 bet

184
Women love cheesy chat up lines, a study has revealed

Top 20 cheesy chat-up lines ladies really love

147
Women feel invisible to the opposite sex at the age of 51, researchers found

Women begin feeling invisible to men ‘when they turn 51’

138
UKIP candidate claims Jews murdered each other in the Holocaust in masterplan to create State of Israel

UKIP candidate claims Jews murdered each other in the Holocaust in masterplan to create State of Israel

105
Living and Working in a Small Canadian Town Like Banff

Living and Working in a Small Canadian Town Like Banff

May 13, 2022
Top 5 risks of addressable media advertising

Top 5 risks of addressable media advertising

May 6, 2022
The top 5 UK shopping centres with the highest footfall (and how this can help your business)

The top 5 UK shopping centres with the highest footfall (and how this can help your business)

May 4, 2022
How to build customer relationships and increase loyalty

How to build customer relationships and increase loyalty

May 4, 2022

Recent News

Living and Working in a Small Canadian Town Like Banff

Living and Working in a Small Canadian Town Like Banff

May 13, 2022
Top 5 risks of addressable media advertising

Top 5 risks of addressable media advertising

May 6, 2022
The top 5 UK shopping centres with the highest footfall (and how this can help your business)

The top 5 UK shopping centres with the highest footfall (and how this can help your business)

May 4, 2022
How to build customer relationships and increase loyalty

How to build customer relationships and increase loyalty

May 4, 2022
SWNS

SWNS all rights reserved. Copyright 2020

Follow Us

Browse by Category

  • Auto
  • Blog
  • Business
  • Celebrity
  • Gaming
  • Life
  • Lifestyle
  • News
  • Pictures
  • Property
  • Review
  • Sport
  • SWNS
  • Tech
  • Travel
  • Uncategorized

Recent News

Living and Working in a Small Canadian Town Like Banff

Living and Working in a Small Canadian Town Like Banff

May 13, 2022
Top 5 risks of addressable media advertising

Top 5 risks of addressable media advertising

May 6, 2022
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Real Fix is a trading style of South West News Service Limited.
Copyright © 2020 South West News Service Limited.

No Result
View All Result
  • Business
  • Life
  • Celebrity
  • Sport
  • Blog
  • Auto
  • Tech

Real Fix is a trading style of South West News Service Limited.
Copyright © 2020 South West News Service Limited.