• Business
  • Life
  • Celebrity
  • Sport
  • Blog
  • Auto
  • Tech
Stories from SWNS
Advertisement
  • Home
  • News
    VA Lawyer for Camp Lejeune Toxic Water

    VA Lawyer for Camp Lejeune Toxic Water

    Living The Fantasy: An Interview With The Serpent Calls Author Christopher Bramley

    Living The Fantasy: An Interview With The Serpent Calls Author Christopher Bramley

    Sharp As A Razor: An Interview With Atheist Author Harry Margulies

    Sharp As A Razor: An Interview With Atheist Author Harry Margulies

    Karim Tahseen Khayat: Seeds Training Services and Digital Services

    Dig into Temporarily Insane by Carl Borgen

    Dig into Temporarily Insane by Carl Borgen

    From HID to LED

    From HID to LED

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Business
  • Life
    • Celebrity
  • Tech
    Which elements should you have for a good landing page?

    Which elements should you have for a good landing page?

    4 IT Services Trends in 2022

    4 IT Services Trends in 2022

    Top 5 New Technologies in the Payment Industry For 2022

    Top 5 New Technologies in the Payment Industry For 2022

    Online casinos: A trend that grows daily

    Online casinos: A trend that grows daily

    Artificial Intelligence and Online Casino Games

    Artificial Intelligence and Online Casino Games

    What are the Latest Digital Marketing Trends?

    What are the Latest Digital Marketing Trends?

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
  • Home
  • News
    VA Lawyer for Camp Lejeune Toxic Water

    VA Lawyer for Camp Lejeune Toxic Water

    Living The Fantasy: An Interview With The Serpent Calls Author Christopher Bramley

    Living The Fantasy: An Interview With The Serpent Calls Author Christopher Bramley

    Sharp As A Razor: An Interview With Atheist Author Harry Margulies

    Sharp As A Razor: An Interview With Atheist Author Harry Margulies

    Karim Tahseen Khayat: Seeds Training Services and Digital Services

    Dig into Temporarily Insane by Carl Borgen

    Dig into Temporarily Insane by Carl Borgen

    From HID to LED

    From HID to LED

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Business
  • Life
    • Celebrity
  • Tech
    Which elements should you have for a good landing page?

    Which elements should you have for a good landing page?

    4 IT Services Trends in 2022

    4 IT Services Trends in 2022

    Top 5 New Technologies in the Payment Industry For 2022

    Top 5 New Technologies in the Payment Industry For 2022

    Online casinos: A trend that grows daily

    Online casinos: A trend that grows daily

    Artificial Intelligence and Online Casino Games

    Artificial Intelligence and Online Casino Games

    What are the Latest Digital Marketing Trends?

    What are the Latest Digital Marketing Trends?

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
Stories from SWNS
No Result
View All Result
Home Business

Leading P2P Property Lender LendInvest Unveils New Brand Identity

by
September 3, 2015
in Business
0
Leading P2P Property Lender LendInvest Unveils New Brand Identity
0
SHARES
52
VIEWS
Share on FacebookShare on Twitter

lend

LendInvest is the world’s largest peer-to-peer marketplace for property, a leading short-to-medium term mortgage lender.

LendInvest has today revealed an entirely new visual identity, including a new logo and website.

The rebranding highlights the key strengths of the company while reaffirming LendInvest’s position as the leading (and world’s largest) peer-to-peer marketplace lender for property.

For investors, the new branding highlights the fact that LendInvest’s investments are secured against property; they are ‘investments you can touch’.

For borrowers, the new brand makes it clear that LendInvest is not a traditional finance company.

Since launching in 2013, LendInvest has lent almost £400m to property investors and developers in the UK.

As LendInvest moves towards becoming a mainstream brand, the new visual identity better represents the company’s brand values.

LendInvest started out in 2013 as an investment product for High Net Worth investors (initially with a minimum investment of £50,000).

However at the beginning of 2015, the minimum investment on the platform was reduced to £1,000, bringing LendInvest to a much wider audience and closer to its goal of making property an investment for everyone.

For the rebrand LendInvest collaborated with global branding house DesignStudio – the team behind the successful rebranding of AirBnB.

Earlier this year LendInvest hired Bart Boezeman, who was previously a senior global brand and marketing executive at Microsoft, to take on the role of Chief Marketing Officer. Mr Boezeman led the rebranding in conjunction with DesignStudio.

LendInvest’s new logo is based on the projection of the letters L and I, whilst playing with suggestions of growth, buildings and open doors.

After examining the colours used by P2P competitors and other businesses in the financial services sector, LendInvest decided to move away from corporate blues and purples, in favour of something different.

The colour yellow features strongly in the new brand, representing energy and optimism.

Textures are also an important element of LendInvest’s brand imagery, representing the tangible nature of an investment in property – and an investment that is real.

LendInvest CEO, Christian Faes, said: “We now have the foundations to build a truly mainstream brand in financial services.

“As part of this process we’ve done a tonne of research and testing with existing customers, and different prospective consumer demographics, along with our own team.

“People are fed up with the banks, and both investors and borrowers are looking for new (and better) ways to do things.

“This is at the core of what we’re about at LendInvest, and this is what we are portraying with our new branding.”

DesignStudio Founding Partner, Ben Wright, said : “It was a lot of fun working with LendInvest – they are clearly not your average financial services business.

“From talking with co-founders Christian and Ian, it was really clear from the start, that their whole business is about trying to do things in a different way.

“LendInvest and DesignStudio share this ethos, which ultimately led to a highly collaborative and successful process.”

Previous Post

Gypsumtools secures distribution rights for Plasterspot

Next Post

Classic Bentley bought for £280 is rebuilt piece-by-piece from parts found scattered around former owner’s house and now worth £800,000

Next Post
Classic Bentley bought for £280 is rebuilt piece-by-piece from parts found scattered around former owner’s house and now worth £800,000

Classic Bentley bought for £280 is rebuilt piece-by-piece from parts found scattered around former owner's house and now worth £800,000

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected test

  • 116 Followers
  • 60k Followers
  • 174k Subscribers
  • 23.6k Followers
  • 99 Subscribers
  • Trending
  • Comments
  • Latest
Women love cheesy chat up lines, a study has revealed

Top 20 cheesy chat-up lines ladies really love

March 5, 2014
The top ten most well-known bingo phrases

The top ten most well-known bingo phrases

January 21, 2014
The horses thunder towards a jump at the Grand National

Amazing racehorse names which never made it

April 23, 2014
HGH Injections Brands: Which Ones Are Best?

HGH Injections Brands: Which Ones Are Best?

January 14, 2019
Chris Fear, 33, outside the Coral betting shop which is refusing to pay out on his 485/1 winning bet

Boycott Coral! Bookmaker faces protest after refusing to pay out on a football fan’s 485/1 bet

184
Women love cheesy chat up lines, a study has revealed

Top 20 cheesy chat-up lines ladies really love

147
Women feel invisible to the opposite sex at the age of 51, researchers found

Women begin feeling invisible to men ‘when they turn 51’

138
UKIP candidate claims Jews murdered each other in the Holocaust in masterplan to create State of Israel

UKIP candidate claims Jews murdered each other in the Holocaust in masterplan to create State of Israel

105
Best Activities for Adrenaline Junkies

Best Activities for Adrenaline Junkies

August 4, 2022
Trading indices is an easy way to trade for beginners

Trading indices is an easy way to trade for beginners

August 4, 2022
VA Lawyer for Camp Lejeune Toxic Water

VA Lawyer for Camp Lejeune Toxic Water

July 29, 2022
How To Create The Perfect Vaping Experience

How To Create The Perfect Vaping Experience

July 28, 2022

Recent News

Best Activities for Adrenaline Junkies

Best Activities for Adrenaline Junkies

August 4, 2022
Trading indices is an easy way to trade for beginners

Trading indices is an easy way to trade for beginners

August 4, 2022
VA Lawyer for Camp Lejeune Toxic Water

VA Lawyer for Camp Lejeune Toxic Water

July 29, 2022
How To Create The Perfect Vaping Experience

How To Create The Perfect Vaping Experience

July 28, 2022
SWNS

SWNS all rights reserved. Copyright 2020

Follow Us

Browse by Category

  • Auto
  • Blog
  • Business
  • Celebrity
  • Gaming
  • Life
  • Lifestyle
  • News
  • Pictures
  • Property
  • Review
  • Sport
  • SWNS
  • Tech
  • Travel
  • Uncategorized

Recent News

Best Activities for Adrenaline Junkies

Best Activities for Adrenaline Junkies

August 4, 2022
Trading indices is an easy way to trade for beginners

Trading indices is an easy way to trade for beginners

August 4, 2022
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Real Fix is a trading style of South West News Service Limited.
Copyright © 2020 South West News Service Limited.

No Result
View All Result
  • Business
  • Life
  • Celebrity
  • Sport
  • Blog
  • Auto
  • Tech

Real Fix is a trading style of South West News Service Limited.
Copyright © 2020 South West News Service Limited.