DriveRight: ‘Global Car Parc Tyre Data’ will be introduced at the REIFEN 2016 Messe in Essen!

DriveRightData, the leading independent supplier of international wheel, tyre and automotive data has allied itself with Headline to provide the tyre industry with the highest standard of vehicle parc reports. The new standard of consolidated automotive reporting will be launched at the REIFEN 2016 Messe in Essen, 24 – 27th of May, the world’s leading trade fair connecting the tyre industry.

“The collaboration will combine Headline’s experience in producing customised vehicle parc reports with DriveRightData’s database of wheel and tyre fitments into a powerful all-round package which will give you the edge over your competitors” explains Mr. Sacha Hold, Chief Marketing Officer of DriveRightData. “For tyre manufacturers and retailers, DriveRightData and Headline’s global aggregated tyre and vehicle parc data is the best solution for knowing your international markets and preparing viable strategies that will be successful in the short and long run!” adds Mr. Hold. “This initiative will afford us the possibility to offer tyre data matched to the vehicle parc of any given country. Furthermore, thanks to Headline’s recent developments of acquiring the vehicle parc data on a regional level (N.U.T.S.) for a number of countries, the level of granularity will move beyond the national level, hereby enhancing the consolidated tyre and vehicle parc data by a significant degree“ proceeds Mr. Hold.

“We are happy about the accomplished development of this product which strengthens the competitiveness of the tyre industry” emphasizes Mr. Angelo van Hooren, Director of Marketing & Sales at Headline. He continues, saying that “we feel that the REIFEN Messe in Essen is the perfect platform to introduce it to the tyre industry.”

In Hall 5, booth 5C11 trade fair visitors can learn more about this collaboration, the competitive advantages and in addition acquire an overview of the complete portfolio and solutions on offer.

The REIFEN Messe in Essen has established itself in recent years as an important and impressive platform for innovations, developments and trends in the tyre industry. From May 24 to 27, the organisers of the fair expect 675 exhibitors presenting their innovations for the tyre sector.