Apple’s iPhone 5s ad ‘Powerful’ shows its usefulness for musicians


Apple’s new ad for the iPhone 5s is pretty cool. It is set to the soundtrack of ‘Gigantic’ by the Pixies and a series of scenarios at the beginning emphasises how the iPhone can be used by musicians.

There’s a busker hooking up his guitar to his iPhone which displays volume and treble controls, a cello player using an app that detects notes, a girl recording herself as she plays the drums, a woman playing a ‘virtual’ violin on the iPhone and the lead singer of the Pixies using her iPhone to check her vocals.

It’s a pretty cool ad, called ‘Powerful’, by Apple, and shows just how useful and versatile the handset can be.

As a guitarist, I use an four track digital recorder on the iPhone, a guitar tuner, a metronome, a chord dictionary and an app for finding chords for songs. The phone is handy because I can just about never find a tuner.



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