The world’s first dating site for UGLY people was launched in the UK yesterday.
TheUglyBugBall.co.uk specifically excludes ”anyone who is overtly pretty or attractive”.
Instead, it accepts only those who ”weren’t blessed with great looks” – or, more bluntly, people who have ”fallen from the ugly tree and hit every branch on their way down”.
According to the site’s straight-talking creator Howard James, it offers the ”aesthetically challenged” a much-needed service.
Mr James, a multimillionaire entrepreneur from Mayfair, London, said: ”It’s a sad fact that up to half of the UK is made up of ugly people yet amazingly nobody has ever thought of providing a dating service for them.
”Some of these will be moderately ugly, but others will have fallen from the ugly tree and hit every branch on their way down.
”Just because they don’t look like Kate Moss or Cheryl Cole doesn’t mean they don’t have a lot of love to give and we’re scooping up these people and offering them a glimmer of hope – in many cases their first and only opportunity of meeting a member of the opposite sex.”
Almost 15,00 members have signed up since the site, which is free to join, went live on Monday morning.
Potential members are vetted on application to ensure the ‘quality’ of daters – that is, that they are all ugly – and to prevent attractive people from signing up.
Recent members include Scott from Plymouth – who tips the scales at almost 25 stones – and ‘Loveable Lindsey’ from York.
Both are yet to find a partner.
Mr James, the founder of casual dating site Forgetdinner.co.uk, said: ”Our site allows people who aren’t attractive to engage in the dating game without fear of of ridicule for being ugly or excessively overweight.
”By doing this they might actually find a compatible partner – instead of spending years paying for dating sites they have no hope on.”