Staying on top of online marketing trends, is a need for any e-commerce business. Inside the digital world, skipping a beat can mean a rapid downturn. The fact is that the internet is open 24 hours a day and 365 days a year, and in each second, someone is reaching customers that you are aiming at. So if you don’t do better than them, during your working hours, you will not survive. Here are a few of the trends you need to get onboard with, in terms of digital marketing, in 2022.
Turn Static Images into moving Ones
Video is the king of all media. It has been the leader for a few years now, and there are no reasons to think that it will change, any time soon. Therefore, you need to get into production, so that you can turn your static images into ones with movement and sound, in many different situations. First, start with your social media presence. The next time you think about placing a picture, remember this advice and turn it into a video. Yes, it is possible to use a simple photograph and make a video out of it. You will simply need to have it change into texts or other images. It is always best to add music to it, which will render it easier to watch and more complete.
Align Your Marketing Tools to Your Customers Journey
When people walk inside a physical store, the path that they follow, from aisle to aisle, has been thought of, in order to maximize sales, for every customer. The same is true online, except that the process is much more complex. In the real world, you know where the entrance door is located, for all customers. That is not the case online, as some may first look you up on Facebook or Instagram, while others will go directly to your website. Your digital marketing team needs to understand that, and ensure that wherever they come from, all customers will be directed towards the product or service is located, and where they can actually acquire them.
Find a Way to reach Your Customers Friends
When people go shopping online, they are usually alone. That isn’t the case when people head to shopping centres, at least not generally. Suddenly, today, companies find themselves talking to one customer at a time, which reduces the possibility of sales. But that doesn’t mean you shouldn’t try to increase it. All you need to do, is to create a new tool, that will let your customers share their experience with friends and family. To do so, you should entice them by providing a rebate on their next buy, or a special gift, for both the customer and the friends that it brings to your store. Reaching one person at a time should not feel sufficient anymore.
Keep up with the latest digital marketing trends. Otherwise, you risk losing customers instead of growing your business. It is probably the most important thing any company needs to do in 2022.
