• Business
  • Life
  • Celebrity
  • Sport
  • Blog
  • Auto
  • Tech
Stories from SWNS
Advertisement
  • Home
  • News
    5 Interesting facts about online casinos

    5 Interesting facts about online casinos

    Curses of Cousins by Cliff Bacchus

    Curses of Cousins by Cliff Bacchus

    Operation Bluebird by Harry Old

    Operation Bluebird by Harry Old

    Family miraculously survive huge gas explosion

    Family miraculously survive huge gas explosion

    Deputy Chief Medical Officer’s elderly mum receives her first dose of Covid vaccination

    Deputy Chief Medical Officer’s elderly mum receives her first dose of Covid vaccination

    FOOL’S GOLD: Poetry and Postcards

    FOOL’S GOLD: Poetry and Postcards

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Business
  • Life
    • Celebrity
  • Tech
    Spending More Time Online? How to Make the Most of Your Time

    Spending More Time Online? How to Make the Most of Your Time

    Why Now More Than Ever Healthcare Needs To Go Digital

    Why Now More Than Ever Healthcare Needs To Go Digital

    The Impacts of Technology in the Casino Sector

    The Impacts of Technology in the Casino Sector

    How IoT Is Shaping The Various Aspects Of The Healthcare Industry?

    How IoT Is Shaping The Various Aspects Of The Healthcare Industry?

    How Can Robots Take Their Place in Casinos?

    How Can Robots Take Their Place in Casinos?

    Three Elearning Trends That Point To The Importance Of Mobile Learning Solutions

    Three Elearning Trends That Point To The Importance Of Mobile Learning Solutions

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
  • Home
  • News
    5 Interesting facts about online casinos

    5 Interesting facts about online casinos

    Curses of Cousins by Cliff Bacchus

    Curses of Cousins by Cliff Bacchus

    Operation Bluebird by Harry Old

    Operation Bluebird by Harry Old

    Family miraculously survive huge gas explosion

    Family miraculously survive huge gas explosion

    Deputy Chief Medical Officer’s elderly mum receives her first dose of Covid vaccination

    Deputy Chief Medical Officer’s elderly mum receives her first dose of Covid vaccination

    FOOL’S GOLD: Poetry and Postcards

    FOOL’S GOLD: Poetry and Postcards

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Business
  • Life
    • Celebrity
  • Tech
    Spending More Time Online? How to Make the Most of Your Time

    Spending More Time Online? How to Make the Most of Your Time

    Why Now More Than Ever Healthcare Needs To Go Digital

    Why Now More Than Ever Healthcare Needs To Go Digital

    The Impacts of Technology in the Casino Sector

    The Impacts of Technology in the Casino Sector

    How IoT Is Shaping The Various Aspects Of The Healthcare Industry?

    How IoT Is Shaping The Various Aspects Of The Healthcare Industry?

    How Can Robots Take Their Place in Casinos?

    How Can Robots Take Their Place in Casinos?

    Three Elearning Trends That Point To The Importance Of Mobile Learning Solutions

    Three Elearning Trends That Point To The Importance Of Mobile Learning Solutions

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
Stories from SWNS
No Result
View All Result
Home Business

UK study highlights key trends in wearables

by
February 23, 2016
in Business
0
UK study highlights key trends in wearables
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter

wearablesThe latest wave of results from Clicked Research Agency’s Wearable Technology Tracker show some surprising trends.

UK digital research specialist Clicked has released headline findings from their bi-annual tracker, revealing consumer adoption of the category.

The research is based on 3,000 interviews with a nationally representative sample of the UK population. Core headlines:

  • Ownership of wearables has doubled in the past 12 months to 12% of the UK population.
    • Activity Trackers and Smartwatches penetration has doubled, but growth of GPS Sportwatches has stalled.
    • Female ownership and interest is rising, but falling for males.
    • Over half of owners are under 35, although this is falling, with growth now coming from the 55+ age group.
    • Apple has invigorated the Smartwatch category, with Apple now the #1 UK smartwatch brand.
    • There is a seasonal impact of wearable usage with spring and summer creating higher usage occasions.
    • Users are feeling less motivated by Activity Trackers than in the past.
    • 32% of all wearable devices that are no longer used, stopped being used within the first month of acquiring them.

Steve Mellor, MD of Clicked:

“12% of the UK own a wearable device, that’s around 6M people. It’s no longer a niche category and owners are no longer new adopters. However, there is a strong seasonal effect on usage – simply put, they are used more frequently when people are outside the home and that tends to be in the warmer months”.

“The trend is in female ownership. The health and lifestyle benefits remain a core purchase driver for females, but the improved appearance of devices has also impacted on purchasing”.

“The biggest problem for manufacturers in the category is not privacy or security, it is lapsed usage. We see a very high percentage of owners using devices for a short time and then leaving them in the drawer. There is no one reason for this – we have identified many different scenarios that manufacturers need to react to”.

For more details on the research, go to http://www.clicked-research.co.uk/

Previous Post

Friendly fox : Man shares remarkable pictures of his pet cat soaking up the sun with new best friend – a wild FOX

Next Post

San Antonio Based Vysk Debuts QS1 For Apple iPhone 6/6s at Mobile World Congress

Next Post

San Antonio Based Vysk Debuts QS1 For Apple iPhone 6/6s at Mobile World Congress

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected test

  • 81 Followers
  • 43k Followers
  • 103k Subscribers
  • 22.9k Followers
  • 99 Subscribers
  • Trending
  • Comments
  • Latest
Women love cheesy chat up lines, a study has revealed

Top 20 cheesy chat-up lines ladies really love

March 5, 2014
The top ten most well-known bingo phrases

The top ten most well-known bingo phrases

January 21, 2014
The horses thunder towards a jump at the Grand National

Amazing racehorse names which never made it

April 23, 2014
HGH Injections Brands: Which Ones Are Best?

HGH Injections Brands: Which Ones Are Best?

January 14, 2019
Chris Fear, 33, outside the Coral betting shop which is refusing to pay out on his 485/1 winning bet

Boycott Coral! Bookmaker faces protest after refusing to pay out on a football fan’s 485/1 bet

184
Women love cheesy chat up lines, a study has revealed

Top 20 cheesy chat-up lines ladies really love

147
Women feel invisible to the opposite sex at the age of 51, researchers found

Women begin feeling invisible to men ‘when they turn 51’

138
UKIP candidate claims Jews murdered each other in the Holocaust in masterplan to create State of Israel

UKIP candidate claims Jews murdered each other in the Holocaust in masterplan to create State of Israel

105
How to choose a lawyer in Latvia?

How to choose a lawyer in Latvia?

February 23, 2021
3 Simple Luxuries That Can Transform Your Daily Routine

3 Simple Luxuries That Can Transform Your Daily Routine

February 22, 2021
Chelsea Headed To Champions League Return In Good Form As Upcoming Opponents Atletico Get Timely Boost

Chelsea Headed To Champions League Return In Good Form As Upcoming Opponents Atletico Get Timely Boost

February 19, 2021
5 Interesting facts about online casinos

5 Interesting facts about online casinos

February 12, 2021

Recent News

How to choose a lawyer in Latvia?

How to choose a lawyer in Latvia?

February 23, 2021
3 Simple Luxuries That Can Transform Your Daily Routine

3 Simple Luxuries That Can Transform Your Daily Routine

February 22, 2021
Chelsea Headed To Champions League Return In Good Form As Upcoming Opponents Atletico Get Timely Boost

Chelsea Headed To Champions League Return In Good Form As Upcoming Opponents Atletico Get Timely Boost

February 19, 2021
5 Interesting facts about online casinos

5 Interesting facts about online casinos

February 12, 2021
SWNS

SWNS all rights reserved. Copyright 2020

Follow Us

Browse by Category

  • Auto
  • Blog
  • Business
  • Celebrity
  • Gaming
  • Life
  • Lifestyle
  • News
  • Pictures
  • Property
  • Review
  • Sport
  • SWNS
  • Tech
  • Travel
  • Uncategorized

Recent News

How to choose a lawyer in Latvia?

How to choose a lawyer in Latvia?

February 23, 2021
3 Simple Luxuries That Can Transform Your Daily Routine

3 Simple Luxuries That Can Transform Your Daily Routine

February 22, 2021
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Real Fix is a trading style of South West News Service Limited.
Copyright © 2020 South West News Service Limited.

No Result
View All Result
  • Business
  • Life
  • Celebrity
  • Sport
  • Blog
  • Auto
  • Tech

Real Fix is a trading style of South West News Service Limited.
Copyright © 2020 South West News Service Limited.