TOWIE star Lauren Goodger has emerged as the ultimate celebrity trend-setter – with more women snapping up dresses she has worn than any other star.
A detailed study into which stars send shoppers flocking to stores to pick up copycat outfits found the curvy reality star is the biggest influence.
Other celebs who have a dramatically positive effect on sales are former Countdown brainbox Carol Vorderman, model Melanie Sykes and ex-TOWIE beauty Amy Childs.
It also emerged Waterloo Road actress Chelsee Healey has completely the opposite effect, along with Lauren’s TOWIE co-star Gemma Collins.
Another TOWIE babe Billi Mucklow also has a detrimental effect on dress sales as does Desperate Scousewives star and self-proclaimed ‘Man-eater’ Layla Flaherty.
Former page three beauty Nicola McLean is another celebrity who does nothing for the clothes she chooses, according to the statistics.
The hall of fame – and shame – was calculated on sales of dresses snapped up from Hybrid, one of the top dress boutiques in Essex, which supplies garments to south-based celebs and reality TV stars.
Danielle Bigaignon, from Hybridfashion.com said: ”Girls relate to celebrities who they look up to or aspire to be like.
”We feel the female celebrities who wear our designs are those who are portrayed as very down to earth, confident and at ease with their shape.
”Lauren Goodger for instance is in the media regularly exposing her fuller figure, and girls look up to her for that.
”She has inspired girls to embrace their curves and not to have body hang ups which stop them living their life.
”This has in turn boomed sales of dresses worn by Lauren in particular, as girls feel they are the designs that will help them look as good as her.
”Carol Vorderman has inspired the slightly older woman to also embrace their figures and that you are never too old to wear a bodycon pencil dress which can make you look and feel fabulous.
”She is a great example of someone who has preserved their youth and gives Hybrid a wide target audience with ladies of the older generation sporting Hybrid to work, events and functions.
The hall of fame also includes TOWIE’S Sam Faiers, 22, and Gemma Merna, 28, who plays Carmel Valentine in Hollyoaks.
Sky Sports News presenter Charlotte Jackson, 33, also made the top ten as did
acid burns victim Katie Piper, 29.
Charley Bird, 23, from X-Factor band 2Shoes also has a positive effect.
Chelsee Healey was joined in the hall of shame by TOWIE’S Chloe Sims, model and TV presenter Imogen Thomas and Big Brother star Josie Gibson.
Danielle Bigaignon added: ”Celebrities such as Chelsee Healey are renowned for having very bad taste in fashion.
”Regardless of her wearing a Hybrid dress or not she has these negative connotations which she hasn’t shaken off yet.
”When Chelsea was spotted in Hybrid it had no impact on sales at all as we feel girls wouldn’t naturally look to her for style inspiration.”
1. Lauren Goodger, 26
2. Carol Vorderman, 52
3. Melanie Sykes, 42
4. Amy Childs, 22
5. Sam Faiers, 22
6. Gemma Merna, 28
7. Charlotte Jackson, 33
8. Katie Piper, 29
9. Charley Bird, 23
10. Maria Fowler, 26
1. Chelsee Healey, 24
2. Gemma Collins, 31
3. Billi Mucklow, 24
4. Layla Flaherty, 29
5. Nicola McLean, 31
6. Chloe Sims, 30
7. Imogen Thomas, 30
8. Josie Gibson, 27
9. Jodie Marsh, 34
10. Kate Thornton, 38