Big named companies that already have a high profile tend to have a greater need to promote them and maintain their position as a popular brand and a competitive force. They also have the budget to do so. Promotional events need to be creative, captivating and most importantly discussion topics for the public.
Big known brands need to be remembered not only for their good service and perfect products but also for being able to stay as a focal point amongst the target audience which generates interest from those that may not have previously considered the company.
Some of the best stunts that have gained the most attention are simplistic in their ideas but have gained the most notoriety. The most important thing is too have your brand out there, showcase your logo, state your slogans, make the audience aware of you. www.total-displays.com can cater for the smaller brand with a slightly lower budget with just the same amount of passion and need to raise brand awareness.
Blendtec is an American company that boasts having the strongest blenders that will make it easier to chop and blend food, they claim that it can blend anything and they put that to the test in 2010 with a series of videos showcasing exactly what the blender was capable of. Around 12 videos were made in the series, with the most popular achieving 11 million YouTube views.
The ‘iPhone in a blender’ left viewers in shock and awe and it soon became a global phenomenon with viewers tuning in across the world to see if a household blender could really dismantle and destroy something as sturdy as an iPhone. Sales increased at an incredible rate and a competition was launched as a side-line to allow your phone to be blended and receive a new iPhone in return to encourage more and more people to follow the series and identify the brand.
The mobile phone market is highly competitive with so many network providers offering the same thing; it is hard for customers to choose one over the other and harder for phone companies to stand out, until last year that is when T-Mobile launched their new adverts. Liverpool street station was the setting for the advert, it showed ordinary people going about their business when the music strikes up and various people begin to dance choreographed moves, slowly more people joined in until a majority of the crowd were dancing in time to some of the best loved songs. 36 million people watched it on YouTube and it was even covered on television both in the news and as adverts in between programmes. It had everyone talking and attempting to re-enact the scenario.
In 2013, a supersonic free fall was watched by the world, with a man attempting to jump from 23 miles outside of the Earths atmosphere and free fall to earth. It was something no one had ever attempted and people watched with baited breath as he made his descent. Whilst watching this stunt man prepare for something that could end his life or make it, the red bull logo was everywhere for all to see. On the astronaut suit, the transport to take him to his jump point even the drinks that the controllers were using it was everywhere and was a subtle way to remind the audience that red bull was the sponsor and was the reason behind the incredible jump. It built a strong representation of red bull being the cause of success, courage and daring and victory. Audiences would believe that the drink could help them achieve the same greatness. Although it would have cost a lot of money to sponsor such an event, the sales would have been more than beneficial.
Leave a Reply