SWNS_CHARITY_BIKE_APP_04

The world’s first app company to donate all their profits to charity are set to launch their first game – which will give a bike to a child for every 387 downloads. SideKick Cycle is a downhill biking app set to be a big hit for smartphone users when it goes on sale on the iTunes and Android store worldwide this June. Half the proceeds from the sale of every £0.79 app will go to World Bicycle Relief, who donate bikes to Third World children to help them get to school, fetch and carry, and have a better quality of life. Elizabeth Sarquis, CEO of the Global Gaming Initiative, hopes SideKick Cycle will be the first of many more games that link directly with a specific charity. See swns story SWBIKE.