In the digital transformation era, technology increasingly influences and shapes the hospitality industry. However, it is surprising how many businesses have not fully embraced this digital revolution.
Still, people take orders using traditional pen and paper and calculate change. Today, the hospitality sector is evolving with many new technology players in the market who are now concentrating on one thing – Omni-Channel Ordering.
What is Omni-channel Ordering?
In the ever-evolving world of digital technologies, omni-channel ordering is the future of hospitality. It’s never been more crucial to consider your hospitality tech stack. With omni-channel ordering, customers have multiple platforms to place their orders. Whether it’s the traditional in-person service through an EPOS system or the convenience of self-service options like QR code ordering and self-service kiosks, it’s all about giving customers the freedom to order at their convenience, on their terms and at their chosen location. No more waiting to be served – today’s customers prefer to take control of their dining experience.
What makes omni-channel ordering so crucial?
The upcoming years will witness a significant shift in customers’ shopping preferences, with greater influence over their experience. Numerous innovative solutions have emerged from the convenience of ordering on the go or before reaching the store to seamless service. These range from waiters equipped with mobile point-of-sale systems to customers placing orders through QR codes. It’s important to note that all ordering channels are transitioning towards automated processes, leading to substantial cost savings for businesses and eliminating the risk of human error in order taking.
Who can benefit from omni-channel ordering?
There are several segments that can reap the rewards of this approach, so let’s explore some unique use cases below.
Restaurants have become especially fond of omnichannel ordering. They’ve transitioned from traditional electronic point of sale (epos) systems for in-person dining to more advanced methods like QR codes and self-service kiosks. These innovative options allow customers to conveniently place their orders, enhancing their overall experience.
Hotels have also transformed how they handle room service. In the past, guests would rely on phone calls and operators to place their orders. Fortunately, this outdated approach has led to a more streamlined QR code solution. Now, guests can simply use their smartphones to place their orders from the comfort of their rooms, eliminating the need for operator assistance.
The retail sector is also undergoing a significant shift in how consumers order products. More and more, self-service options like kiosks and online pre-ordering via websites are gaining popularity. With just a click, consumers can conveniently pre-order and collect their purchases.
It’s clear that omnichannel ordering is revolutionizing how various industries cater to their customer’s needs, providing greater convenience and efficiency.