• Business
  • Life
  • Celebrity
  • Sport
  • Blog
  • Auto
  • Tech
Stories from SWNS
Advertisement
  • Home
  • News
    The Führer’s Prophecy by Brian Klein 

    The Führer’s Prophecy by Brian Klein 

    How to find safe non-gamstop casino games

    How to find safe non-gamstop casino games

    Conservation zoos ‘have powerful potential to reverse extinction’

    Conservation zoos ‘have powerful potential to reverse extinction’

    Royal Navy aviators raising cash to rescue stray puppy

    Royal Navy aviators raising cash to rescue stray puppy

    “I got a new haircut – now I look exactly like Frodo Baggins from Lord of the Rings”

    “I got a new haircut – now I look exactly like Frodo Baggins from Lord of the Rings”

    £6.8billion turtle-shaped floating city unveiled

    £6.8billion turtle-shaped floating city unveiled

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Business
  • Life
    • Celebrity
  • Tech
    Why Is Cloud Storage Migration Best Left To Professionals?

    Why Is Cloud Storage Migration Best Left To Professionals?

    How Tech Is Empowering Small Businesses And The Economy 

    How Tech Is Empowering Small Businesses And The Economy 

    The Technology Behind Forex Trading – And its Wider Impact

    The Technology Behind Forex Trading – And its Wider Impact

    Must-Have iPad Accessories At PITAKA Black Friday Sale Event

    Must-Have iPad Accessories At PITAKA Black Friday Sale Event

    How To Select The Best Lead Generation Software For Your Business: Our Top Tips

    How To Select The Best Lead Generation Software For Your Business: Our Top Tips

    Best Technologies in the Gambling Industry That Are Worth Your Attention

    Best Technologies in the Gambling Industry That Are Worth Your Attention

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
  • Home
  • News
    The Führer’s Prophecy by Brian Klein 

    The Führer’s Prophecy by Brian Klein 

    How to find safe non-gamstop casino games

    How to find safe non-gamstop casino games

    Conservation zoos ‘have powerful potential to reverse extinction’

    Conservation zoos ‘have powerful potential to reverse extinction’

    Royal Navy aviators raising cash to rescue stray puppy

    Royal Navy aviators raising cash to rescue stray puppy

    “I got a new haircut – now I look exactly like Frodo Baggins from Lord of the Rings”

    “I got a new haircut – now I look exactly like Frodo Baggins from Lord of the Rings”

    £6.8billion turtle-shaped floating city unveiled

    £6.8billion turtle-shaped floating city unveiled

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Business
  • Life
    • Celebrity
  • Tech
    Why Is Cloud Storage Migration Best Left To Professionals?

    Why Is Cloud Storage Migration Best Left To Professionals?

    How Tech Is Empowering Small Businesses And The Economy 

    How Tech Is Empowering Small Businesses And The Economy 

    The Technology Behind Forex Trading – And its Wider Impact

    The Technology Behind Forex Trading – And its Wider Impact

    Must-Have iPad Accessories At PITAKA Black Friday Sale Event

    Must-Have iPad Accessories At PITAKA Black Friday Sale Event

    How To Select The Best Lead Generation Software For Your Business: Our Top Tips

    How To Select The Best Lead Generation Software For Your Business: Our Top Tips

    Best Technologies in the Gambling Industry That Are Worth Your Attention

    Best Technologies in the Gambling Industry That Are Worth Your Attention

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
Stories from SWNS
No Result
View All Result
Home Business

The Power Of Branding For Small Businesses

by
July 27, 2017
in Business
0
The Power Of Branding For Small Businesses
0
SHARES
51
VIEWS
Share on FacebookShare on Twitter

pexels-photo-251225

As a small business owner, you know the feeling: getting customers is the single most important task on your to-do list.

Having a strong brand is the bedrock of building a strong business. In this blog post, we’ll look at the importance of branding if you’re a small to medium-sized enterprise and how improving your company’s identity can change its perception and fortunes.

Recognition

A clear advantage of branding is that it gives customers and potential customers a way to remember you and your services.

Companies around the world have benefited from distinctive branding elements like unique logos, colour schemes and more. Coca-Cola, for example, is known for its red cans, while Apple will forever be associated with the fruit that appears on the front of all its products.

As a small business, why not borrow some tips from the big beasts? By having a memorable, professionally-designed logo or by harmonising your colour scheme, customers in your niche will subconsciously start to associate you with the product or service you provide.

Take it to customers

In order for your customers to feel the power of your brand, you need to get it in front of them by placing the features of it where they are.

This means that your logo, colour scheme and tone of voice should be harmonised across all places that your company’s name appears. Online, that means using the same features on your Facebook cover photo as you do on your Pinterest page or your website, and if you advertise in local newspapers or magazines you should make sure your branding is similar there.

Of course, you can adjust for context-dependent needs such as size – but the fundamentals of the design should always stay the same. Staying consistent with your brand will subtly remind potential customers that you are organised and professional – traits which inspire confidence and drive sales further down the line.

Long-term associations

Once you’ve unleashed the power of effective branding by setting up that all-important association in the minds of your customer base, it’s time to do something to harness it for the longer term.

This is where durable and long-lasting brand options come into play. If you’re running an event or holding a sale in your shop, for example, why not remind customers or visitors of the fun experience they had with a stylish, branded piece of merchandise?

It is exceptionally important for small businesses to boost the power of their branding as it is important for a fledgling enterprise’s development and growth, and bespoke printed and plastic bags are a prime example of a durable and reusable branding option.

Canvas bags, for example, are a popular choice for many brands. Investing in some personalised, branded bags and using them as promotional free gifts or low-cost items in your store can pay repeated dividends, as customers are happy to carry them in their day-to-day lives – providing your brand with repeated, free exposure up and down the high street and around the aisles of the supermarket.

Previous Post

What kind of insurance does your small business need?

Next Post

Reusable rockets proving to be economically viable

Next Post
Reusable rockets proving to be economically viable

Reusable rockets proving to be economically viable

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected test

  • 121 Followers
  • 60k Followers
  • 190k Subscribers
  • 23.8k Followers
  • 99 Subscribers
  • Trending
  • Comments
  • Latest
Women love cheesy chat up lines, a study has revealed

Top 20 cheesy chat-up lines ladies really love

March 5, 2014
The top ten most well-known bingo phrases

The top ten most well-known bingo phrases

January 21, 2014
The horses thunder towards a jump at the Grand National

Amazing racehorse names which never made it

April 23, 2014
HGH Injections Brands: Which Ones Are Best?

HGH Injections Brands: Which Ones Are Best?

January 14, 2019
Chris Fear, 33, outside the Coral betting shop which is refusing to pay out on his 485/1 winning bet

Boycott Coral! Bookmaker faces protest after refusing to pay out on a football fan’s 485/1 bet

184
Women love cheesy chat up lines, a study has revealed

Top 20 cheesy chat-up lines ladies really love

147
Women feel invisible to the opposite sex at the age of 51, researchers found

Women begin feeling invisible to men ‘when they turn 51’

138
UKIP candidate claims Jews murdered each other in the Holocaust in masterplan to create State of Israel

UKIP candidate claims Jews murdered each other in the Holocaust in masterplan to create State of Israel

105
Don’t Cause a Stink | 5 Telltale Signs of Septic Tank Issues

Don’t Cause a Stink | 5 Telltale Signs of Septic Tank Issues

March 28, 2023
Why are UK mortgage approvals at an all-time low?

Why are UK mortgage approvals at an all-time low?

March 28, 2023
Mobile gaming vs PC gaming: Which is better for playing casino games?

Mobile gaming vs PC gaming: Which is better for playing casino games?

March 19, 2023
The Führer’s Prophecy by Brian Klein 

The Führer’s Prophecy by Brian Klein 

March 16, 2023

Recent News

Don’t Cause a Stink | 5 Telltale Signs of Septic Tank Issues

Don’t Cause a Stink | 5 Telltale Signs of Septic Tank Issues

March 28, 2023
Why are UK mortgage approvals at an all-time low?

Why are UK mortgage approvals at an all-time low?

March 28, 2023
Mobile gaming vs PC gaming: Which is better for playing casino games?

Mobile gaming vs PC gaming: Which is better for playing casino games?

March 19, 2023
The Führer’s Prophecy by Brian Klein 

The Führer’s Prophecy by Brian Klein 

March 16, 2023
SWNS

SWNS all rights reserved. Copyright 2020

Follow Us

Browse by Category

  • Auto
  • Blog
  • Business
  • Celebrity
  • Gaming
  • Life
  • Lifestyle
  • News
  • Pictures
  • Property
  • Review
  • Sport
  • SWNS
  • Tech
  • Travel
  • Uncategorized

Recent News

Don’t Cause a Stink | 5 Telltale Signs of Septic Tank Issues

Don’t Cause a Stink | 5 Telltale Signs of Septic Tank Issues

March 28, 2023
Why are UK mortgage approvals at an all-time low?

Why are UK mortgage approvals at an all-time low?

March 28, 2023
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Real Fix is a trading style of South West News Service Limited.
Copyright © 2020 South West News Service Limited.

No Result
View All Result
  • Business
  • Life
  • Celebrity
  • Sport
  • Blog
  • Auto
  • Tech

Real Fix is a trading style of South West News Service Limited.
Copyright © 2020 South West News Service Limited.