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The Impacts of Technology in the Casino Sector

Jess Young by Jess Young
November 6, 2020
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The Impacts of Technology in the Casino Sector
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The growth in technology across the globe has significantly impacted almost every industry, including the casino. It’s all pinned down to the development of high-end smartphones, PCs, and the internet. Within a short period, the casinò industry has opened up the integration of technological advancements, where players’ demands and interests have been addressed.

Today, you can also play live blackjack, which comes with automated procedures enabling you to enjoy the experience even at home. A few changes, such as robot-like arms designed to prevent theft in casinos, are also amazing to witness. With more developments coming in every year, here are some of the ways technology has affected this industry:

1. Security

Where huge amounts of money are involved, security concerns will always arise. Unlike the traditional brick-and-mortar casino where fraud cases were appalling, the advent of online casino and development in technology, most security issues have taken a back seat.

You don’t have to worry about security and safety because reliable casinos are regulated and licensed by different authorities. These sites also use RNG (Random Number Generator) software, which ensures fair gameplay.

2. Customer Experience

The experience of players is the main concern for improving casinos’ growth, both online and in-house. The rapid growth of AI (Artificial Intelligence) has tremendously affected the casino industry by helping game developers create high-tech practice games for customers.

Many online casinos also use chatbots to resolve and handle common concerns of players. Some of these concerns addressed involve site navigation and payment withdrawals. 

3. Payment Options

Before the inception of technology, players used to make cash transactions when playing games in casinos. Now many casinos have adopted new payment options, including mobile, e-wallets, and credit cards. Some are using cryptocurrency to allow players to transact using different coins, such as ethereum, bitcoin, and litecoin.

With blockchain technology, online casinos are also storing bet records and client’s data. This allows casinos to offer cash backs and bonuses to players using their new payment methods.

4. Convenience

In this time and era, almost everyone has a smartphone capable of sending messages and making calls. However, smartphones have also been bombarded with some features to the delight of users.

The casino industry has leveraged the technology in smartphones, which is also progressively growing to allow players play anywhere.

5. Marketing

The styles, operations, and features have changed since the technology was introduced in this industry. Although it’s somehow challenging for casinos to market themselves because of restrictions placed on different media outlets, technological advancements have brought a new change.

Now, casinos can market their sites through special promotions, streaming videos, and restaurant reservations.

The Bottom Line – What’s the Future of the Industry?

As technology grows, the casino sector can take advantage of more opportunities in the future. Technological advancements, like facial recognition as well as other biometric identification, are already in place for employees working in casinos, so there is no doubt that they’ll be applied to players too.

Beyond that, vision technology has also become common in airport and iPhones security for various purposes. As a matter of fact, some surveillance departments are using the same technology to detect bad actors entering the casino. In the next few years, expect casinos to pre-identify players to improve customer’s experience. Although the industry is lagging in terms of technology, many opportunities are available for the taking.

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