If you’re a business owner, it’s a fine line that you have to walk if you want to extend your market. On the one hand, it’s important to have your business reach areas like Leeds that might be far removed from your own location. On the other hand, it’s true that many customers tend to trust and support local businesses first and foremost before they would even consider giving their business to a company from outside their region.
So how do you make this trip across borders, whether they’re local town markers or national boundaries, with your business? The key is that you have to appear local even if you’re not. That can come from the way you market yourself. If you can make it seem like you operate almost as a family-owned business, it can ease the mind of people who fear they’re buying from a major conglomerate.
If you’re trying to break into a local area like Leeds, another way to seem local is to acquire local 0113 numbers that people have to dial when they contact you. By mimicking the local area code, you’ll have people believing that you are a Leeds business. Here are some of the reasons why that is so important.
You Can Be There Without Being There
There is no way for a business to be local in all places because you can’t split your operations into numerous pieces on demand. Yet a local Leeds number, for example, will give the appearance of a Leeds business, even if you’re located hundreds or thousands of miles away. That can assuage the worries of Leeds residents who want to keep their business local. Why would they do that? Read on…
Local Psychology
Many people feel like they’re doing a service of sorts by supporting local businesses. These people feel like it’s their duty to help out the local economy by putting money into it. They might also have an ingrained mistrust of businesses from other areas. Have you ever seen people who check the package to see where something is made before they purchase an item? In a similar way, there are local residents who only want to buy from areas that they know well. If you can make it appear as though you are coming from one of those areas, you might be able to gain their business more readily than someone else who is coming from a different location.
Affordability Factors In
Many local customers in places like Leeds have cell phone plans that are more lenient on local calls than on calls out of their area. This is determined by the area code, so if you have a Leeds number, Leeds residents will be able to make contact without paying extra. That can make a difference between them buying from you and taking their business elsewhere.
If you can make an impact in enough local areas like Leeds, you can build a wide base of customers. That’s why appearing local can be a lucrative opportunity for your business.
