Auctuioneer Dave Arnett accepts the highest bid. The DVLA has cashed in on the lucrative personalised plate market by raising more than Â£4 MILLION in a mega-sale. A total of 1,500 registration plates went under the hammer at the event held at Mercedes-Benz World in Surrey. The top-selling plate was ‘100 O’ which, after a bidding frenzy, sold to an anonymous bidder for Â£76,000. See swns story SWPLATE 10 Sept 2012.