The DVLA has cashed in on the lucrative personalised number plate market by raising more than £4 MILLION in a mega sale.
A total of 1,500 registration plates went under the hammer at the event at Mercedes-Benz World in Surrey.
The top-selling plate was ‘100 O’ which, after a bidding frenzy, sold to an anonymous bidder for £71,360 – comfortably exceeding its £15,000 estimate.
The top-selling plate was ‘100 O’ which, after a bidding frenzy, sold to an anonymous bidder for £71,360 – comfortably exceeding its #15,000 estimate.
This is more expensive than a new BMW M3, Lotus Evora, Range Rover Sport and even an entry-level Porsche 911.
It is unknown which car the wealthy motorist will attach the plate to – but it would be perfect for a classic Morris Minor 1000.
The same mystery buyer also paid £36,368 for the plate ’50 OOO’ – taking his total expenditure to a staggering £107,728.
Other pricey plates included ‘BU11OCK’ which fetched £29,800 and ’91 S’ which sold for £29,090.
The total raised at the three-day auction, which ended on Saturday, was £4,020,805 – with around £3.75 million going to the treasury.
A DVLA spokesperson said: “We’re extremely happy with the results. It was a very good sale which exceeded expectations.”