Sony bosses were celebrating after selling their five millionth PlayStation 3.
The console, launched in the UK in 2007, has now surpassed sales of bitter rival Microsoft’s Xbox360.
The PlayStation 3 has retained its popularity because it is still the only console on the market that comes with a Blu-ray player as standard, meaning many use it as a media hub rather than just a gaming machine.
When it was first launched, the #300 console was considerably cheaper than even the most basic Blu-ray player, enabling people to have a top-quality cinematic experience from the comfort of their own homes.
The third version of the console is smaller and faster than the first model PlayStation 3 – and a cheap version comes with only 12GB of internal memory, ideal for those who wish to use it as a media hub.
Fergal Gara, Sony’s UK Managing Director, said: “This is another historic moment for the PlayStation brand, and something I’m incredibly proud of.
“I’d like to thank all our consumers, retailers and 3rd party partners for helping us achieve this figure, and look forward to continued success.”
The PlayStation 3 is the second most popular console on the British market, trumping bitter rivals Microsoft, whose Xbox360 has yet to shift five million units.
Nintendo’s family-friendly Wii is the most popular console in Britain, having sold an estimated seven million units since it was launched in 2006.