Founded by marketing expert Sergey Karshkov, 9 Pandas leads the marketing industry in terms of technological innovation. This article explores the different types of interactive content, including augmented reality, and their potentially explosive impact on the marketing industry.
Interactive content is one of the fastest-growing internet marketing trends in modern times. We are currently witnessing an industrywide shift from traditional, text-based web content to engaging, dynamic and interactive media that creates a more immersive experience.
Examples of interactive content include polls and quizzes, 360-degree videos, and augmented reality ads.
According to research, 91% of buyers are actively seeking out more interactive content. Interactive content helps consumers to feel a connection with brands and more involved in the buying process. Interactive content is not only more engaging and memorable, but more likely to elicit the desired viewer response.
Also known as extended reality or XR, augmented reality is a relatively new, extremely powerful addition to the digital marketer’s toolkit.
Sephora recently leveraged the new technology, providing filters to show clients how the brand’s makeup products would look on their skin.
It is impossible to talk about augmented reality without mentioning Pokémon Go. Launched in 2016, the game captivated gamers all over the world and continues to do so, encouraging participants to roam the streets in search of virtual creatures they can observe in real-time through the lens of their smartphone screen. So popular was the activity in its early days that it was blamed for a spate of accidents, with pedestrians so engrossed in the game that they wandered into traffic.
Interactive technology such as augmented reality brings content to life, making it more exciting and engaging for consumers. With more than 30 million small businesses in the United States alone, interactive content helps an enterprise to stand out from the crowd, growing the business’s audience and generating new customers.
A pioneering influence in the industry today, 9 Pandas leverages the latest technological innovations to produce effective and engaging marketing campaigns for its clients. 9 Pandas has completed several successful projects within the esports industry, where interactive content really comes into its own, creating memorable and entertaining advertising campaigns with the potential to go viral.