Revealed: Reasons Behind Brits’ Sleepless Nights


Happy Beds has recently delved into Twitter data to discover the most common reason why the people of the UK haven’t been able to sleep over the last 12 months.

Analysis of over 30,000 insomnia-related tweets and posts found that Brexit was the most common factor keeping people up at night, followed by Liverpool FC and the Game of Thrones finale.

With the new Brexit deadline of Halloween coming close, the hashtag #stopbrexit was found to be the most common hashtag in posts where social media users complained about not being able to sleep. Three of the top five terms which featured in insomnia-related Tweets were ‘Brexit’ ‘United Kingdom’ and ‘European Union’.

The campaign found that the top hashtags used were:

  1. #stopbrexit
  2. #sleep
  3. #ynwa
  4. #gameofthronesfinale
  5. #lfc
  6. #got8
  7. #insomnia
  8. #brexit
  9. #nowplaying
  10. #snowdonia 

The top 10 most frequently mentioned entities were:

  1. Brexit
  2. Liverpool FC
  3. United Kingdom 
  4. Sleep 
  5. European Union 
  6. Netflix
  7. You’ll Never Walk Alone
  8. Jon Snow 
  9. Tormund Giantsbane
  10. Bran Stark 

Both #GameofThronesFinale and #Got8 were the 4th and 6th most common hashtags in sleepless tweets respectively, being the TV show most mentioned, behind Love Island and Line of Duty.

The Happy Beds campaign also noticed that the most common users to tweet that they can’t sleep were women between the ages of 18 and 24. The least likely were men that were over the age of 65.

A sleep expert at Happy Beds commented on the campaign by saying: 

“If you can’t sleep, then we recommend staying away from social media due to the ‘blue light’ emitted from phones, which actually suppresses melatonin, the chemical which helps you sleep.”

To view the full Happy Beds research campaign, click here.