Rastamouse, the cult CBeebies TV show, has got kids in the playground uttering a new catchphrase – the Jamaican patois ‘Irie’
Voiced by Radio 1 DJ Reggie Yates, the cheese-loving mouse and his reggae band – the Easy Crew – double up as crime fighters on Mouseland Island.
The Carribean hero and his chums speak in Jamaican dialect which is being picked up by kids across the county who tune into the show.
CBeebies presenter Alex Winters said at the launch of the show that even his two-year-old son is shouting out “irie” around the house – even though “he has no idea what it means”.
Based on a series of books by Genevieve Webster and Michael De Souza, each episode sees Rastamouse and co help to “make a bad ting good’’.
Rastamouse has also become a surprise hit with adults and has featured as a heavily trending topic on Twitter.
The Easy Crew have even released their first single ‘Ice Popp’ with label EMI while remixes of the theme tune have already popped up on Youtube.