Racefully — New social running app is like a running club in your pocket

The only app of its kind, Racefully lets friends run together virtually in real time wherever they are in the world.

Just launched in the App Store, Racefully is redefining the running app experience by enabling runners separated by distance to connect in the app and run together in real time.

Unlike other running apps, Racefully puts the focus on the live, social running experience. Like having a park in your pocket, the app is a place for runners to virtually “meet up” and run together, regardless of their location. Users have the options of running with their usual friends and communities or with runners they’ve never met.

From a first run to a first marathon, Racefully’s Live Run feature is designed to help runners achieve their goals through social support, competition, and good old-fashioned fun. Once a user has launched a race with friends, Racefully’s Live Run feature keeps track of who’s keeping pace, who’s falling behind, and who’s taking the lead in real time. The app’s audio commentator keeps participants up-to-date, freeing runners to focus on the race ahead instead of their phone screen.

Co-founder, Chris Pointon, points to his own move from Boston, and leaving his running group behind, as the inspiration behind the app. Chris Pointon says that “Community is playing an increasing role in the running world, as demonstrated by the success of initiatives like Parkrun’s fun, informal running events. We wanted to extend the support, motivation, and fun that comes from running with friends to runners everywhere, regardless of where they or their friends are running.”

Racefully is an app made by runners for runners, so it is fitting that Racefully has invited runners and fitness enthusiasts to own a part of Racefully, too. Racefully is now raising on Crowdcube, the UK’s leading crowdfunding platform. For as little as £10, anyone can invest in the world’s most social fitness app.

Racefully is now available to download in the Apple App Store free of charge– just in time for summer. At present, the app is available for iOS only, with plans for an Android release in late 2016.