Posing naked in the snow, the new ‘planking’ style craze sweeping the internet during Britain’s freezing weather

A new ‘planking’ style craze is sweeping the internet during the big freeze – posing naked in the snow.

The impromptu challenge was started by care worker Leanne Myers, who posed in her underwear with neighbour Danielle Smith in a bid to amuse friends.

But after posting the photo on Facebook the idea quickly snowballed and a page dedicated naked snow pictures went viral.

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The group now has more than 5,500 likes and 250 photos showing people of all ages stripping down and covering their unmentionables in imaginative ways.

Leanne, from Durrington, Wilts., has been amazed by the response and has had offers of photos from as far afield as Abu Dhabi.

She said: “It is totally amazing, I really had no idea it would take off like this.

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“People have really embraced it, and a lot of the pictures are of friends of friends, but now there’s some coming in from people I don’t know.

“I’ve had interest from Abu Dhabi and America and people messaging me saying ‘we’re not in Wiltshire, can we send in a pic?’

“They are welcome from anywhere, as long as they are kept tasteful.”

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The group – entitled ‘Wiltshire, let’s get naked in the snow!’ – began on Friday after Leanne and her fellow careworkers battled to get to those they support in the overnight deluge of snow.

After work, as a way to amuse her friends and family, she decided to pose in her underwear with next-door neighbour Danielle and then invited friends to do the same.

“I really did just think it would be a bit of fun, to provide a bit of a giggle for maybe 50 of my friends and neighbours in the village, but on Saturday it really took off,” she added.

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“My husband and I went out on Saturday to the club in the village and a lad said ‘Hi Leanne, I didn’t recognise you with your clothes on’. That’s when I knew it had gone a bit further than that.”

Within 24 hours the page had gone viral, and hundreds of people had also shared photos of ever-more inventive ways of obscuring their dignity – using snowmen, bottles, scarves and even a frying pan.

Now Leanne said she wants to turn what started as “nothing more than a bit of a giggle” into a fundraiser for a local charity.