The devastated parents of a pretty young architect who mysteriously vanished five days ago today launched a desperate plea for help.
Blonde Joanna Yeates, 25, was last seen leaving a pub in Bristol at 8pm on Friday evening after drinks with colleagues.
She arrived home after picking up shopping at a local Tesco but has not been seen or heard from since.
Joanna – known as Jo to friends – was reported missing by her boyfriend Greg Reardon when he returned to the flat they shared in the upmarket Clifton area on Sunday night.
She has not taken any possessions with her family say her disappearance is totally out of character.
Yesterday her parents David, 63, and Teresa, 58, who live in Southampton, issued a public appeal for her safe return.
They sobbed during a press conference alongside Joanna’s brother Chris and boyfriend Greg.
David said: ”Jo is a vibrant young woman and this is completely out of character for her. We need your help to find her.”
Clutching Teresa’s hand, he sobbed: ”Jo, whatever the reason that you have not been in touch over the last few days we want you to know that we love you dearly.
”Please get in touch as soon as possible. Either to the police or anyone who can confirm you are ok.”
Blue-eyed Jo, who is a size 8 to 10 and 5ft 4ins tall, was wearing dark grey skinny jeans and a pale top when she went for drinks with a group of work friends at The Ram pub in Park Street, Bristol.
She left there alone at 8pm and visited Tesco Express on Regent Street in Clifton, which is less than half-a-mile from her home on Canynge Road.
Officers searching her flat for clues to her disappearance found the receipt from Tesco, which gave the time of 8.40pm.
Boyfriend Greg raised the alarm when he returned to the flat late on Sunday night after visiting family in Sheffield over the weekend.
Detective Superintendent Mark Saunders, who is leading the investigation for Avon and somerset Police, said Jo’s disappearance was a ”complete mystery”.
He said: ”This is completely out of character for Jo. We are concerned for her welfare and we now need help from the public.
”We have gone through every normal scenario as to where she could be but nothing has turned up so far.
”This is not something she has ever done before. She is a vivacious, sensible, professional woman.”
He added that Jo had been suffering from headaches in the week before her disappearance, but had not checked into any hospital for treatment.
Joanna, who recently cut her hair into a short blond crop, had no plans for the weekend when she vanished.
She failed to show up at the Bristol architect’s firm where she works on Monday morning, which is ”very out of character” for her, according to police.
Officers have found CCTV of Jo leaving The Ram pub – where she was last spotted – at 8pm on Friday night and were looking for any other leads.
Anyone with information is urged to contact police on 0845456 7000 quoting Operation Braid or Crimestoppers anonymously on 0800 555 111.