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New study finds a simple way to inoculate teens against junk food marketing


At present, the fast food advertising influence the eating habits of teens all around the world. Advertisers specialized in the junk food marketing these days use a wide range of promotional ads related to the junk foods and encourage the target teens to consume fast foods. They efficiently use the Internet, TV and in-school marketing for promoting their junk food on the target market. Teens who watch the junk food ads, they get curiosity to eat the food items instantly. If they regularly consume junk foods, then they may suffer from various health problems like obesity, heart attack and much more. 

The most recent research 

Researchers specialized in the denial of the junk foods find the best way to convince teens to skip junk food. They are giving their best efforts to convey the teens to eat healthy food items. They get ever-increasing challenges about how to assist teens to overcome their habits for junk food consumption. They try to reduce the strong positive associations with fast foods in minds of kids and teens as such minds driving them to eat junk food.  There is a new study about a simple method to get the long-term protection for young people against the overall harmful effects for food marketing. 

The research about how to protect teens from junk food marketing was conducted by the University Of Chicago Booth School Of Business. This research was published in the Nature Human Behaviour. The main authors of this research found the view point of every student how they look food marketing campaign which can spur adults particularly boys who require some healthy daily nutritional mixture for their body.  They enhance their approach to tap into the natural desires of teens to rebel against authority. 

Food marketing activities 

Successful food marketing activities are designed to create a positive thought about junk foods. This marketing connects target people with feelings of fun and happiness at the same time. This fact is revealed by Dr. Christopher J Byran who is one of the main authors of this study. The main purpose of this experiment is to find the intervention used to produce the long-lasting change in the immediate, emotional reactions in the gut-level of both boys and girls to the junk food marketing messages. 

Teenage boys are mostly addicted to the junk foods and requiring the successful method to get rid of this bad habit. Parents of these teens get much difficulty to convince them to give up the junk foods. They search for the successful method to assist their teens to make healthy food and drink choices in the school cafeteria. They use the WhatsApp parental control and get the desired enhancement in their way to control activities of their teenagers who use WhatsApp.

Kids and teens these days have a negative immediate guy reaction to fast foods and also junk food marketing. They need a positive immediate gut reaction to healthy food options. Well experienced and dedicated researchers in this subject have conducted an initial study among the teens at Texas three years ago. A group of students was asked to read expose-style and fact-based article regarding the big food companies. Articles from these students framed the companies as manipulative marketers try to hook consumers on junk foods for the financial gain. 

Eating habits of individuals of every age group these days are different beyond doubt. There is an association between the eating habits of teens and the fast food commercials at this time.  Experts in the fast food advertising sector use various things to attract teens and increase the overall interests of such teens to prefer and consume fast foods whenever possible.  

Many teens worldwide these days prefer fast foods subsequent to the attention-grabbing ads in TV and Internet. They eat unhealthy foods like sugary drinks, fast foods and snacks rather than healthy foods. As a result, they suffer from more than a few health problems such as obesity.  

Make a better-informed decision 

Every story is described as a deceptive product label and an ad practice that every group of target vulnerable populations especially poor and young children. Another group of students was given the classic material from usual health education programmes regarding the benefits of healthy eating.  Researchers in this program found that the group chosen some junk food snacks and water over sugary sodas the next day.

The recent study conducted with teens where they first read the junk food marketing expose material and did an action namely make it true. This action is designed to show the harmful portrayal of food manufacturing, wherein every student was given images regarding food ads on iPads with easy-to-follow instructions to draw or write on the ads so as to transform them to true from false. This study also used a sample of eighth standard students to find the overall effects of the junk food marketing exposing the intervention endured for the remainder throughout the school year that is a full three months. 

The best effects from this study were mainly impressive among boys as they have reduced 31% of their everyday purchase of unhealthy snacks and drinks in the school cafeteria when compared with the control group in that period. This simple intervention could be an early sign from the public health game changer.  Teens are known to have the natural impulse to different things especially stick it to the main. They have ever-increasing sense of fairness. 

Promotional activities of junk food marketers 

The public health community nowadays use every chance to compete against the junk foods in the best possible ways. Junk food marketers worldwide these days use different techniques to enhance their junk food marketing activities. This scalable, inexpensive and brief intervention is very useful to provide lasting protection against the overall enticing power of marketing junk foods and change eating habits. This study was less conclusive regarding the effect of intervention on cafeteria purchases of teen girls. Girls also experienced negative immediate gut response to the junk food like boys after the expose intervention. Daily cafeteria purchases these girls are same irrespective of whether they read the expose or the classic health education material. 

Researchers specialized in this study these days not clear whether the same purchases meant that intervention enhanced the dietary choices of girls or both effective in girls, however for various reasons. They suspect that the classic health education is ineffective at behaviour changes in boys and might influence choices of girls as it mentions calories to trigger social pressure to be thin. The expose may be a preferable option for every girl as it achieves the same result with less possibilities of body shaming. This study shows the overall possibilities to alter the behaviour during the adolescent by using the light touch intervention. 

A positive approach towards the health foods consumption 

Adolescence is an important developmental stage for both boys and girls as this stage provides the lengthiest health enhancement approach. There are loads of social problems from the overall education to the risky behaviour with rots started mainly in the teen years. This recent study is very helpful to provide solutions to problems related to teens’ junk food consumption habits and thorniest challenges to promote the public health.