Britain proved it has plenty of talent today as the Miss Great Britain 2010 finalists posed outdoors in their swimsuits – in temperatures of -2 degrees C.
The 60 stunners lined up in skimpy outfits on the newly-opened Grand Pier in Weston-super-Mare, Somerset, where the contest takes place this weekend.
They enjoyed the £51million attraction’s rides, including a trial on the first public Formula One simulator.
The finalists represent the length and breadth of the British Isles from Miss Inverness in the north to Miss Plymouth in the south.
They will be whittled down to a final 12 when a public voting line closes at midday tomorrow (Friday).
Among the celebrity judges are Gary Cockerill – Katie Price’s make-up artist – TV presenter Phil Turner, Chris de Burgh’s daughter and former Miss World Rosie Davison, and EastEnders actress Carol Harrison.
The winner will earn a part in Teddy Zee’s next film and a contract to be the face of Powershot, the organic energy drink brand.
Some of the other prizes worth £5,000 include a photoshoot in Italy with a one week stay at the five-star hotel Raito on the Amalfi coast.
Organisers say the contest is being taken back to its roots after starting in seaside locations over 50 years ago.
The first final was originally contested as the Bathing Beauty Queen in Morecambe in 1945. It was watched by 4,300 people in a continuous downpour.
The winner was 18-year-old local girl Lydia Reid, a civil service typist, who received a paltry prize of seven guineas and a swimsuit.
Film star Diana Dors took part in the contest in the 1940s.