A display inside the Tailor Made department at he Ferrari HQ in Maranello where customers paying at least 30,000 Euro can choose a steering wheel fabric to match their suit or a seat leather to match their golf club bag. See SWNS story SWFERRARI: These fascinating photographs give a rare insight into the daily goings on at Ferrari, the world’s most famous car company. The Italian firm was launched by the eponymous Enzo Ferrari in 1940 with his first car unveiled in 1947. Now, 66 years after the a 125S made its debut, Ferrari continues to build the most desirable sports cars and boasts an annual turnover in excess of £2 billion. The firm’s headquarters, in Maranello, northern Italy, is central to its phenomenal success which has seen profits and sales go through the roof in recent years.

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