The pop star was accused of making a dig at Britney’s latest video, Hold it Against Me, while taking part in an online discussion about product placement.
In answer to a question posted by Marina Diamandis on the social networking site asking for people’s views on product placement in music videos, Katy replied: “Do it w/style & grace… Not so in ur face like some.
“U hv to get creative w/it. Some artists don’t care tho, & u can tell.”
Some commentators decided Katy was referring to Britney’s new video, which hit the headlines due to its record amount of product placements.
Britters flogs her own perfume, cosmetics company Make Up Forever, dating website Plenty Of Fish and electronics manufacturers Sony in the vid, netting a reported $500,000 in all.
Katy lashed out at the media on her Twitter page, saying: “Dear tabloid media aka FILTH: pls note I expressed an overall feeling bout product placement, their roles in vids & the art of them being… complimenting or sticking out.
“Most, if not ALL popsters welcome deals w/products 2 offset costs of big budget vids in these recessional… music industry times.”
She continued: “I’VE used them in MY vids before & am happy 2b able 2 make a better vid because of it.
“Once AGAIN stop pitting artists against artist for ur sensational satisfaction & stick to what ur best @: lying, gossiping, exaggerating & overall lending a hand 2 the… deterioration of a generation.”