Led by Chief Executive Officer Karim Tahseen Khayat, Seeds Education is a family-owned business that was established in 1968. Initially focussing on publishing and book distribution, Seeds Education has ventured into a variety of different fields over the years including hospitality management, power generation, construction, sports and leisure, and broadcast media.
Along with its printed materials, Seeds Education offers an impressive repertoire of digital materials for use in educational settings. Seeds Education’s digital materials are suitable as standalone products, or for use in conjunction with other Seeds Education print products, to vary and enhance the learning experience.
The company’s array of digital materials includes eBooks, which are copies of print workbooks or course books which are delivered electronically, providing teachers with a range of digital functionality including notetaking, bookmarking and highlighting. In addition to its eBooks, Seeds Education also produces augmented course books, featuring embedded audio and answer keys, where required.
The company’s most advanced digital products are its interactive course books, which incorporate embedded audio and video, as well as learning objects. All of Seeds Education’s digital products are available either as a web edition or as a downloadable app.
Seeds Education’s workbooks provide an exceptionally versatile package capable of being delivered in a variety of different ways according to the precise needs of the particular learning institution. They can be delivered in the form of a SCORM package, or a set of SCORM packages, for deployment via a virtual learning environment or learning management system. Content can also be delivered as a QR code through an online practice environment such as myworkbook, or delivered as webpages linked directly from a course book. Finally, they can be delivered on a USB stick with a live scorecard.
In addition to its digital products, Seeds Education also provides bespoke teacher training and career development programmes, helping educators all over the world to hone and expand their knowledge and skills. Seeds Education is totally committed to the comprehensive professional support of teachers, providing in-depth, on-site training and professional sessions. The company delivers detailed, content-orientated sessions to help teachers become more familiar with learning content, enabling educators to identify how best to deliver it. Seeds Education also offers more generic teacher training sessions, helping teachers to refine their practice, build on their training, and even learn new skills.
Seeds Education’s ongoing professional development sessions are for teachers and tutors at all levels who work with Seeds Education products in one way or another. Session content is reviewed and adapted regularly to keep pace with current pedagogical trends and approaches and deliver optimal practical and professional value.
Today, Seeds Education and its subsidiaries – All Prints, Garnet Publishing, Garnet Education, Seeds Schools, GEO Projects, and International Press – deliver publishing services and customised educational products to schools and universities across the Middle East and North Africa (MENA) region. In his role as CEO of Seeds Education, Karim Tahseen Khayat also founded SportsVille in 2010, creating six pitches and courts for sports enthusiasts, in addition to establishing Sports Academies for football and basketball.
Managing a team of more than 500 employees spread across eight locations in four countries, Karim Tahsin Khayat has developed intensive, ambitious business strategies for all business entities.
As a business leader, Mr Khayat focuses on achieving and implementing best practices for the group, operating in the most efficient, effective manner possible. As CEO of Seeds Education, he has driven, restructured and expanded the group’s operational services, as well as increasing both regional and international reach.