Pop hunks JLS have teamed up with their X Factor pal Alexandra Burke to launch 2KX, a clothing and underwear range.
And the fivesome stripped off to pose for some sneak snaps of the collection, which goes on sale in the spring.
A spokesperson said that, since meeting on the X Factor in 2008, all five stars have been keen to start a clothing line together.
Using ideas and inspiration they have collected over the years they put together 2KX, a range of men’s and women’s clothing which can be worn casually during the day or dressed up at night.
The name stands for 2010, the year the group created the label – 2K is the abbreviation for the year 2000 and X is the Roman numeral for 10.
2KX will be sold exclusively at branches of USC around the country.