Incentives partner highlights events specialism with new website

Rewards and incentives partner Corporate Rewards has launched its third website in conjunction with marketing agency every1.

www.cr.events (CR Events) was launched (Friday 11 March) to showcase Corporate Rewards’ events services and support its expanding service offering.

The company’s rewards and incentives website (www.corporaterewards.co.uk) and its global site (www.crworldwide.com) were also designed and built by every1.

Corporate Rewards’ ATOL-protected events team works with clients to generate unique corporate event ideas and deliver them, supported by its cloud-based rewards and incentives platform, MyRewards, which helps planning, communication, measurement and reporting.

This latest website offers comprehensive information about all the types of events the team delivers, from incentive travel to sales floor days and annual conferences.

Lauren Bearman, Marketing Manager at Corporate Rewards, said: “Events has always been an integral part of our business, and more recently we have focussed on expanding the team and resource into making CR Events a division of the main company.

“We have a growing team of experienced, professional and talented Event Managers whose dedication to creating high performing events for our clients is unsurpassed. With hundreds of events organised and managed by us per year, we needed a unique platform dedicated to showing the extensive work our team implement.

“We create and deliver unique and exciting and measurable productive ways to engage the people that matter most to our clients’ business and the new website is a visual representation of the benefits an event can bring.

“The website aims to inspire visitors, sharing with them and showcasing the different possibilities of the types and size of events we can offer, whether that’s an incentive travel trip for 20 people, a sales floor day for 100 or a conference for 5,000 people; our vision, knowledge and expertise is outstanding. But don’t just take our word for it, our clients share their experiences of working with CR through success stories and testimonials.

“It has been a real pleasure to work with every1 on this website build. They understand our company requirements and have developed a site that reflects our business needs and objectives while providing a website that’s user friendly, inspirational and thought-provoking.

“We love that we are using a top level domain of .events – it’s direct and to the point of the service we provide and sets us apart within our industry of being different with our offering. We are excited to launch the new site and are looking forward to the results the platform will bring to us.”

The Lancashire marketing agency has been working with Corporate Rewards for around 18 months to deliver the websites and develop their performance with an SEO and content marketing retainer.

Project lead Chris Green, Technical Director at every1, said: “Each website has been designed to optimise the user journey for Corporate Rewards’ web visitors, which include SMEs as well as multinational corporations.

“We undertook detailed scoping work to inform the web development and, subsequently, the SEO and content strategy, to make sure visitors are served the information they’re looking for.

“A well-designed user journey is critical to a website’s success as a sales tool, and supports the lead generation strategy. We’ve built a site that works the way Corporate Rewards’ customers need it to work. The extensive user testing we’ve conducted on the first site has been used to continually improve the conversion rate and inform the conversion rate optimisation of the latest sites too.”

“Our ongoing marketing support, through the creation of written and video content backed with technical SEO activities, will ensure this continues to build.”

Corporate Rewards, which is based in Stratford-Upon-Avon, has retained Microsoft as a client since it opened for business in 2002. Other clients include Nestle, HP, NetApp, Virgin Atlantic, Wincanton and Honeywell.