The talk about published videos has increased on the internet, and many businesses have started using it to promote their brands. According to Hubspot, the number of companies using videos for marketing has significantly risen to 81% from 63%. Video experts at Spiel also agree that video marketing is a crucial strategy of attracting customers and keeping them.
Video marketing is fast becoming the newest addition to the promotion toolbox. However, some people still have doubts about how video production can help them boost their businesses. This article explains to you how using videos can boost your business.
1. Videos Increase Sales
Having a promotional product video on your business’s landing page can help you to make serious money. Research shows that 80% of conversions are as a result of videos included in content. According to video producers such as Spiel, adding a video into a client’s landing pages can help you to achieve staggering results.
Apart from increasing conversions, videos also directly enhance sales. Research shows that 74% of users who watched a video on a product page ended up buying the product despite some of them being of poor quality. Vision is the most dominant sense, and any marketing tool that effectively uses them will succeed.
Vision also enhances a product’s credibility greatly. Most people are likely to remember pictures that they saw other than words that they read. Therefore, adding a video to the images and posts you already have in your site can help you get more customers and make more sales.
2. It Can Lead To A High ROI
Around 83% of companies say that video production has helped them to increase their return on investment. Although it’s still quite expensive to make videos, it pays off. However, as more online video editing tools are invented, the costs may continue to drop as the years move on. That will make videos more affordable to most businesses.
However, if you own a small business and can’t afford to hire video producers, you can use your smartphone to make decent videos. Don’t worry so much about the quality because consumers are often concerned more about how the video explains a product than its quality. That means that if you have a video of the highest quality that doesn’t give a detailed explanation of your products and services, it’s likely that consumers won’t love it.
3. Videos Build Trust
If you want to make the most sales and conversions for your business, you must build trust in your customers. This isn’t easy, and that’s why companies use various tools to ensure they create it. The reason for content marketing is to build trust and long term relationships with existing customers and prospects.
However, using videos can quickly help you to build the trust of your customers. Instead of using the videos only to promote your content, sometimes it’s essential to interview customers about how they like your products and the challenges they face to access them. Conducting such interviews and creating videos out of them will help you gain more customers than just publishing blog posts.
People are likely to relate to others who have similar problems as theirs. If they realize that your product helped solve another consumer’s issues, they’re likely to purchase their product. One of the platforms you can use to reach your target audience through videos is YouTube.
Currently, YouTubers are among the most powerful influencers and promoters of brands. Using videos to promote your product will present them in a conversational form to your audience. This is a different approach to marketing that most consumers are likely to relate to. Research shows that good videos have even turned skeptical prospects into buyers because of the emotions they ignite and the clear steps they give.
4. Videos Simplify Marketing
Some customers shy away from buying products because they don’t know more about them. Giving a product description on your website is a great idea. However, most consumers are lazy and wouldn’t take time to go through the product description. Coupled with this, most people’s attention span is short, and if the description isn’t engaging and interesting, they’re likely to live the page after a few seconds.
Therefore, if you want to launch a new service or product, try using videos. Consumers will buy your products if your videos explain how your products work simply. According to some statistics, 98% of individuals who watched an explainer video and learned more about a service or product either bought or promised to purchase the product in the future. That’s why around 45% of businesses have explainer videos that market their products on their home pages.
Videos can also help you to simplify difficult concepts. Animation videos, specifically, can be used to bring difficult texts and ideas into life. They’re the perfect combination of simplicity, nostalgia, and entertainment. As much as videos are great marketing tools, ensure you use them in a way that will get you results.
Avoid using monotonous characters in the video, but combine them with useful content. Your videos should also not take a longer period because they may end up boring your customers.
5. Videos Boost Social Shares
A great marketing campaign needs to have quality content and tools that will help readers share content with their friends and family members. Fortunately, most social networks are currently encouraging the sharing of video content through their new features.
Facebook currently has Live Video, 3600 videos, and Lifestage apps to increase the sharing of videos. Instagram and Twitter also have apps and features that you can use to share content. And the best social network for video sharing is YouTube.
When creating videos for a social media context, make them more emotional than factual. Most users will share branded videos with their friends if it’s entertaining. Emotional videos can be an excellent tool for driving traffic to your site and not increasing ROI.
With more social media platforms coming up, video advertising is becoming more widespread and affordable. Most people relate easily to videos than written content. Therefore, it would be best to mix videos with written content on your website if you want to have more traffic.