A UK-based exhibition specialist has released a comprehensive new guide to trade show marketing success.
Display Wizard, based in Preston, have created a unique and useful trade show guide which is available for free to read online, or download as a PDF.
The guide is available to read as a whole, or is conveniently structured into eight separate sections detailing a wide range of advice.
This includes how to prepare for trade shows and how to effectively use social media at a trade show.
This resource was created to address a real need that industry professionals had in effectively utilising the time they had at trade shows.
There are many blog posts and informational resources across the web on the subject of trade show tips, but this is the first time these resources have been collected into one convenient guide.
Pete Symonds, of Display Wizard said: “We’re absolutely thrilled to present our trade show guide as a resource to help businesses make the most of their exhibition marketing.
”We truly believe that it will provide a comprehensive and valuable resource to businesses that exhibit at these events.
”Trade shows are a fantastic opportunity for businesses and customers to connect on a very real level. We hope this guide helps businesses achieve a greater ROI from trade show marketing.”