If you’re a small business owner, you know how important it is to stay on budget. The costs of operation can out of control very quickly, especially your marketing budget.
Advertising your business can get expensive, but it doesn’t have to be. There are options available that are relatively cost-effective or even free. One option is through flyer advertisement.
Flyers are a tricky form of advertisement to master. However, they can be very effective when distributed correctly. The first flyer you send out must be high-quality, as it will set the standard for others to come. That is why the following list of six tips will help you create flyers to advertise your business.
Keep Your Flyer Simple and Brief
With a flyer, you need to grab the attention of the viewer right away. One way to do that is through a simplistic design that is brief and concise. If the reader sees a flyer with a story written on each side, it becomes overwhelming, which is when it gets thrown away.
You can prevent this from happening by a clean design with bullet-point information. Rather than typing up paragraphs, divide the information you want to provide into bullet points. Going with this method is often easier to read and can make the information stand out more.
Highlight and Bold the Important Stuff
You can draw the reader’s attention to the most valuable information by highlighting and bolding the words. Making things pop is an excellent way to get your point across quickly without cluttering the design.
The Headline Means Everything
Remember, you don’t have a lot of time to grab the viewer’s attention, so you’ll have to get creative with how to do so. The headline is an essential part of the flyer that requires some thinking and creativity.
The headline is often the first thing the reader sees. It is the largest print on the flyer that entices the viewer to read more. Spend time brainstorming headlines that are eye-catching and summarize the purpose of the flyer.
Include Contact Information
Make sure it’s clearly stated who the flyer is from. You won’t gain any customers if you have an amazing flyer that doesn’t say who the company is and where to find them.
Your flyer should clearly state the business name, logo, phone number and business’s location. The bottom of the flyer is a pretty standard place to put this information.
Speak Your Audience’s Language
Even with flyers, you should still have a target audience in mind. This is the group of people your business attracts the most. A solid marketing strategy should clearly define who the target audience is so you can transition that into the language of your flyer. When you speak the customer’s language, you’re more likely to entice them to buy from you.
Always Proofread Before Sending
Nothing will make your company look unprofessional than having spelling mistakes. Before sending the flyer into the community, make sure you proofread it. It’s also not a bad idea to have a fresh set of eyes look the flyer over if you missed anything.
Don’t give up on the power of a good flyer. Spend time planning yours out and enjoy the benefits that this budget-friendly form of advertisement can provide.
