I’m sure that you’ve already forgotten when you last clicked on a static banner ad to visit a website. It must have been a very long time. Once banner ads were an effective tool for digital marketing, but now is the era of videos. Consumers of today are immune to these marketing strategies and they prefer the brands which offer more engagement.
It isn’t new that brands need a video marketing strategy. In fact, videos have become significant on every platform and channel. It has completely dominated social. You will likely fall behind if you’re not creating a video for your business. When you have a more simple and raw video, the content will seem authentic and that’s what matters to your audience. There’s no better way than an online video marketing strategy today. Over the past few years, the usage of video has increased dramatically. As a result, video marketing has become a billion dollar strategy. In this article, we will educate you about how to implement an online video marketing strategy for website success. If you want to be successful, then keep reading until the end.
Keys to Successful Online Video Marketing
We all want our videos to go viral. Unfortunately, that doesn’t happen for every video. However, this is not the objective of your video marketing strategy. Instead, you have to create an inspiring, compelling, and actionable video with outsource video editing. To do this, you have to follow some ways. They are:
- Create a Story
Forget about trying to sell, don’t think that way. Today’s customers are immune to direct selling. They don’t like it. It seems annoying for them and it repels them. That’s why you have to center your video around your story. It helps your audience to build an emotional connection with your brand. It helps you create leads as well as to create a loyal fan base.
- Keep it Short
You need to get the point in less than 10 seconds. The video that you’re making, should be short and straight to the point. If not, the viewers will surely lose interest and move on. You can use teasers and questions because they help to capture attention and convey as much value in your video as possible.
- Have a Sense of Humor
Pure marketing does not make your piece worth watching all the time. Most of us want to have a good laugh and have fun. If you want to get people hooked, implement the humor.
- Educate
We are always hungry for valuable information. You have to use your video to showcase your knowledge and prove yourself as an industry leader. When you do this, your consumers will appreciate the value and will come for more.
Tips for An Effective Online Video Marketing Strategy
Videos are a highly effective marketing tool, but they can’t do much if the content doesn’t offer enough value to the audience. This makes online video marketing an unapproachable strategy to many. However, here are the top tips for you that are out to help:
1.Create for Lead Generation
You might be thinking solely of sales but your audience isn’t. That’s why it’s important to create a video with their agenda and interests in mind. If done so, the target audience will take notice and stay long enough for you to convey your message. No wonder, people love stories a lot. You should use a story in order to frame your brand, products, or services. When your story reflects a legitimate problem the audience can relate to and offers an effective solution, then your audience will be more likely to listen to you.
2. Optimize Your Videos for YouTube
After Google, YouTube happens to be the second most popular search engine. You should upload your videos to this platform if you want people to find and watch your video. However, it isn’t enough by just uploading the video for effective video marketing strategy. You have to ensure that your target audience can find your video. You should enhance and optimize the video for YouTube. What I do is, I include a short and compelling title which describes the content of the video. I also make sure I include keywords that I’m targeting in my title and description. You should also do the same. You can also encourage feedback and comments to engage the viewer.
3. Use Teasers to Draw Attention
Teasers help a lot to drive traffic. It’s great to keep teasers shot and right on the point. You have to make them interesting enough because they grab attention but leave the audience guessing. If you want to get information about your brand out there as well as to grab attention, share teasers on social media. This way, you can drive a lot of relevant traffic to your website and get them to watch more in-depth videos.
4. Measure the Performance of the Production
Online video marketing is not just about launching the video. You also have to keep track of its performance. This way you can determine how well your video is doing and whether you reached your goal or not. It’s important to keep tracks such as engagement, total plays, play rate, conversion rate, and social sharing. It really helps you to know how effective the video was at helping you reach your goal. If it doesn’t work, then you can change your strategy or improve on it to get even better results.
I guess you’re little overwhelmed right now. I know, I also had been there. It can seem daunting at first but it becomes easier with a little practice and patience. With these tips above, I hope you can produce high-quality content for your brand. Thank you for reading.
