In an era when online shopping is only expected to remain on the rise, growing your own Amazon business has never been easier.
Or at least, so it seems.
As more and more people choose to make their purchases online rather than in store, the competition between ecommerce platforms and sellers becomes fiercer as well.
To ensure you come out on top, take a look at some of our advice on growing your Amazon store.
Offer Amazon Prime
At the end of 2019, Amazon Prime numbered over 150 million members. We can only imagine what that number actually is today and how many shoppers use the service regularly.
Considering that Prime is available worldwide and that it offers numerous benefits not only to shoppers but to sellers as well, you might want to consider offering Prime experiences to your customers as well.
This might mean you need to up your products and descriptions, but the return on your time can be magnificent.
Consider Paid Advertising
Amazon’s Sponsored Products is a marketing avenue you should definitely consider. Yes, we are talking about paid ads, but paid ads work, on Google, on social media, and on Amazon.
Consider which products you want to run ads for carefully. Choose either from a product category where the competition is not as fierce or a product you can expect to sell a lot of. Test out different products and campaigns until you come up with a formula that works.
Also make sure the product page you are advertising is tidy, that it provides plenty of useful information, and that the reviews others have left are positive.
Monitor Your Reviews
Customer reviews are an incredible way to grow your business.
Positive reviews will tell you what you have been doing right, and theyʼre like a pat on the back for a job well done. But they can also provide ideas for further improvements.
If specific customers highlight a specific feature of the product you havenʼt listed in your description, make sure to include it. If they have praised a certain way of using it, offer that as a pro tip too. Don’t forget to thank your reviewers for the advice too.
Keeping on top of your negative reviews is perhaps even more important.
Every negative review is your chance to improve your business, if you choose to look at it like that. Whenever you receive a complaint, make sure to take it under advisement and consider whether it’s a one-off or if there is something you can do.
Also make sure to respond to customers who have had a negative experience, and see what you can do to work the issue out. You shouldn’t be doing it for the review, but to provide a better customer experience and perhaps inspire another purchase.
Monitor Your Prices
Pricing your products right is an incredibly important aspect of running your Amazon store. If someone else is offering a discount on the same product or a similar item, your chances of making a sale are slim to none.
However, staying on top of the fluctuation of prices on the platform – especially if you offer a lot of products in different categories in your store – can be quite the impossible task if you were to do it manually.
Leverage automation and the help of an Amazon repricer to get the job done for you. The tool will monitor prices for you and even adjust yours when necessary (within the limits you have assigned yourself).
This way, you can refocus your attention on other aspects of your business instead of checking prices all day.
Offer International Shipping
As Amazon is available in so many countries, you can leverage their network and expand to different markets.
This might mean you need to adjust your prices, consider reworking some of your product descriptions, or even add new products to your offer. But you can also just go with what you already have and simply sign up for a new marketplace or become a part of the Amazon Global Selling program.
It won’t take up too much of your time, and the benefits can be incredible.
To Sum It All Up
Growing your Amazon store will certainly require some dedication, research and skill.
Start by taking a look at what your competition is doing and how they are expanding their own stores. Do their product description and marketing tactics differ from yours? Can you reasonably expect to match their efforts?
Don’t forget to also analyze the market. Examine what your customers are looking for and how you can find them, reach them, attract their attention, and make a sale.
Last but not least, keep in mind that no growth happens overnight. But as long as you remain patient and keep working diligently, you should begin to see results.
