As a business, you simply cannot do everything. From landing new clients through to making sure the office is clean and tidy, there is just no way that you can be expected to manage, run and control every single operation within your company, even if you are a small, one person firm.
Even if you did have the time, just how much skill and knowledge can you possibly have across every area, as when it comes to AdWords and PPC, outsourcing the management of your campaign is often not always about time, but about experience as well. AdWords can be a difficult beast to really get right, with so many options and settings that many people can be turned off or get it seriously wrong. And this is why so many PPC management companies will do it all for you, making sure your business gets the most from every campaign you have and every pound you spend.
Here are four tried and tested ways that you can find the right local pay per click management company for your needs, and thanks to the team at Pay Per Click Bristol for helping us with this article.
Use … Pay Per Click!
If you head onto Google and search for PPC companies in your area, and you see their AdWords advert in the top few, then this is a pretty good way to know that they are quite good at what they do! A bit like trusting an SEO company as you found them via search, if you see adverts from local PPC firms then they obviously know how the system works and spend enough time working on their own campaigns. Never fall for the “we don’t have time to do our own campaigns” if you can’t find the company as this is just nonsense, so if they are appearing when you search, then this is a good sign.
Whilst online reviews should always be treated as part of your decision-making process, and not be based 100% upon it, reviews and case studies are a strong way to really suss out just how good your potential PPC firms actually are. As we say, most companies will always ask their clients to leave them reviews so you might not always get the total reflection across all clients, but if you see 20 reviews that are positive, then this should allow you to weigh this up with the couple that might be bad but are simply not online or have not been asked to leave their feedback.
Ask Trusted Businesses
As a business owner, you will probably already be working with other businesses that have used or are using a pay per click management company, so therefore, this can be an excellent route to finding a company you can use as well. If you make the approach first and simply ask the question, then there really is no reason why you will not get a totally honest answer, as no one is pushing services and they are only responding to your request to find a company for your own business to work with.
Networking groups, despite all of their frustrations and sometimes bad press, can be a great way to find experts and authorities in the areas you need them, and trying to find a PPC expert or company through networking can really work. If you imagine having 20 – 30 local businesses all sat in a room, you can bet that a few of them use a PPC management company or at least have experience of one, and you can get honest feedback from people that have literally no reason to be anything other than truthful, otherwise it could just reflect badly on them.