The simple days of having one streaming platform to subscribe to seem like the distant past now. After the unprecedented success of Netflix, other companies realised that the library subscription model was the future. Now, a vast number of options have risen to contend with the streaming giant, and viewers are spoilt for choice. The main problem is that there are now too many options, and it is hard for viewers to pick only one.
Online Casinos Show Where Industry Could be Heading
The online casino industry is a good indicator of where the library model for television and film could be heading. Sites in this industry were ahead of the game and provided players with a vast amount of choice even in the years before Netflix. Now, with so many brands competing against one another, operators have been forced to keep offering bigger and better bonuses to bring in players.
Looking through the best casino bonus offers in the UK 2021, you can see that operators have upped their freebies compared to ten years ago. Nowadays, there are deposit matches and free spins bonuses for players to take advantage of, and it’s often a case of people selecting the most generous offer when deciding where to play. There are guides to explain what each type of bonus means for players too. Streaming platforms like Netflix and Amazon already give away one month free to users. But, in the future, their promotions may look even more impressive.
Is it a Case of Joining Multiple Providers?
As it stands, viewers may feel as though they need to join multiple providers to be able to watch all the series and films they want to see. This is because of all the exclusives that each service has. Netflix came up with the idea of developing its own series and films, and many of these have been met with strong critical acclaim. For instance, Stranger Things and Orange Is The New Black have both been massive boosts to its viewing figures. Netflix also introduced the concept of dropping blockbuster films on the platform. These have included The Irishman and Bird Box.
Other providers have replicated this model and are arguably now offering better quality in their exclusives. For example, Disney+ gives viewers access to previously unreleased Marvel and Star Wars content, while HBO Max has titles like The Suicide Squad and Godzilla vs. Kong.
Now, viewers are faced with a dilemma. Should they pick a platform based on the amount of content it has that they want to see? Or should they join all the different subscription services, so they don’t miss anything? For many people, the latter option won’t make economic sense. For this reason, providers will have to replicate the online casino industry by enticing viewers with special offers. They may also need to provide loyalty schemes so that they don’t lose customers to other services when a new exclusive drops.
Competition in the television and film streaming industry is growing rapidly, and viewers now have too much to choose from. Subscription providers may need to rethink their marketing models to allure viewers and keep them.