How a marketing agency helped Accentuate board game get Dragons Den backing

Accentuate founders Graeme and Fiona Fraser-Bell
Accentuate founders Graeme and Fiona Fraser-Bell

The creators of a board game that has been backed by Dragons Den star Peter Jones today praised the marketing firm that helped them to develop it.

Brother and sister Graeme and Fiona Fraser-Bell launched their hit game Accentuate – based on doing impressions of accents – last year. The siblings had played it around the dinner table at family events for several years and wanted to turn it into a product.

The contacted Preston-based marketing agency every1, who created the striking brand from scratch, designed and produced stylish packaging and game assets, and built a fully responsive, mobile-friendly website.

Accentuate founders Graeme and Fiona Fraser-Bell
Accentuate founders Graeme and Fiona Fraser-Bell

The full service agency also designed and implemented a supportive launch strategy that included print, online and cinema advertising, content marketing, and social media.

Accentuate has now received £45,000 backing from star of the BBC2 show Peter Jones – and Graeme and Fiona have paid tribute to every1 for helping to make their dreams a reality.

Graeme Fraser-Bell said: ‘The development of the Accentuate brand has been the critical foundation of our success so far.

‘every1 was able to immediately identify and assimilate our DNA. The positive comments made by the Dragons’ Den team testify to the benefits of our choice to work with them.

‘Launching in July 2014, we only had six months within which to get Accentuate in front of a mass audience in time for the peak Christmas season of 2014. Through development of a systematic and precision planned SEO strategy, every1 were able to meet our demanding targets.’

every1 Managing Director Simon Clayton added: ‘We focused the brand launch strategy on building awareness among potential customers, as well as supporting the take up of Accentuate by major retailers like John Lewis and Firebox.

‘We put a lot into this product because we believe in it, to the point where some of our support was offset against future sales.

‘We’re absolutely delighted that it has gone on to support this milestone in its future – investment from a Dragon.’

Established more than ten years ago, every1 works with clients across many diverse sectors, including entertainment, healthcare and business support.


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