OPERATORS struggling to capture prospective member details while away from their clubs have been offered a time saving solution thanks to the launch of a new app created specifically for the fitness industry.
Created by ClubWise, the app allows gyms to collect information without the need for an internet connection, making it ideal for outreach activity; particularly during pre-sale periods where staff may have the time consuming task of collating member details and then having to manually re-enter them into their club software when back at the gym, before scheduling follow up contact.
The free app integrates with ClubWise’s Club Management System (which takes care of
member management, CRM, performance measurement and billing), and the details entered are
automatically captured and synced when an internet connection is available. This enables clubs to
streamline member recruitment, save time, and have the flexibility to always be ready wherever they
might meet a prospect – reducing the risk of losing them to a competitor.
The app also allows multiple users and devices to capture prospective member contact details
simultaneously and can identify duplicate entries such as existing prospects and members. It can
also automatically schedule a task to remind users to follow up on their leads.
Managing director of ClubWise Julian Matthews said: “Experience and industry insight
highlighted the need for an offline prospecting solution. The app was developed to help clubs
capture prospect data simply and effortlessly, without the need for an internet connection. We
provide customers with a comprehensive end-to-end club management solution, and the app was a
natural addition to this.”
ClubWise’s system is used by more than 900 clubs worldwide and integrates direct debit collection,
software, and marketing services. The ClubWise app is fully optimised for iPad and iPhone and is
downloadable from the App Store from mid-July. To find out more, visit the website at: www.clubwise.com/clubwiseapp/
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