Forget the mud at Glastonbury … a luxury pop-up hotel was today – boasting double beds, cooked breakfasts and even a 4×4 valet service.
The Pop-Up Hotel offers festival goers safari-style bell tents with wood deck flooring and hot showers for £400-a-night.
Guests can also benefit from 24-hour security for themselves and their belongings, provided by The Ghurkha Security Services and round-the-clock room – or tent – service.
The plush, traditional linen tents come complete with Indian bedding, a sofa area, LED lighting and even hairdryers and mirrors to make sure visitors look their best for the festival.
Hotel owner Mark Sorrill, 42, who runs the company with wife Vicky, 41, said they wanted to offer visitors a ”haven” away from the rain and thick mud.
He said: ”It is something very different from the usual camping experience. This is glamorous luxury for our guests.
”We have a valet service and a 4×4 shuttle to take guests to and from the festival if they don’t want to wade through the mud.
”We also have a chill out zone where they can relax with a drink and a restaurant where they can enjoy three course meals.
”They can even have breakfast in bed if they want it. It is a true pop star experience.”
The Pop-Up hotel currently has 35 rooms at Glastonbury, all of which have been booked up by festival-goers.
It charges £995 for a 16ft classic bell tent for the four-day festival – working out at just under £250 each night.
But those wanting extra luxury can splash out up to £1,600 for a 17ft by 15ft suite which boasts a covered deck area, king size bed, en suite toilet and spacious living area.
Guest are treated ”like celebrities” from the moment they enter the site, when their car is valet-parked at the hotel.
They are then whisked off to their rooms and are then able to use a chauffeur to drive them down to the main stages – a 15 minute walk away.
After the music, guests are invited back to the hotel for a slap up menu with food provided by iconic local gastro-pub the Apple Tree and can then relax in the hotel’s chill out bar zone.
In the morning, guests can order a full English breakfast in bed.
Mark, who lives in rural Somerset with Vicky and their three children, added: ”Guest won’t just be seeing the big stars, they’ll be treated like one.
”We provide all the atmosphere of staying under campus at a festival with the comfort and luxury of a really good boutique hotel.”