Dita Von Teese and Rihanna are the stars of a racy new Renault Clio advert.
Burlesque superstar Dita is seen standing in a padded room stripping off her underwear as a group of voyeurs – including footballer Tierry Henry – watch her through peepholes.
Singer Rihanna also makes an appearance in a clip from her S&M video.
The commercial begins with the words “What is va va voom?” appearing on screen followed by a montage of Hollywood icons including Audrey Hepburn and Marlon Brando.
It then moves on to Dita, who is seen removing her corset and bra while onlookers gawp.
A scene from Rihanna’s new video S&M is then projected on to a screen, cut with a clip of Marlon Brandon saying the famous line “I coulda been a contender” from the film On the Waterfront.
Finally the car is unveiled at the end.
The advert premièred last night on ITV.
Watch the full video below: