CRM Consultancy Collier Pickard Ltd Merge with Alcas Ltd


Collier Pickard and Avrion today announced the completion of the merger between the twocompanies. The merger positions the combined company as a leader in CRM solutions within the UK, offering a broad range of services from consultancy and implementation to development and support.

The merger creates a business with annual revenues of £3 million. The merged business will adopt the Collier Pickard brand identity. Plans designed during the early stage of the merger have been implemented to ensure there is no disruption to the excellent levels of customer service for which both companies were known prior to the merger.

Collier Pickard Managing Director Mike Collier said: ”“Collier Pickard and Avrion are both familiar names to many organisations in the UK who are looking to implement or develop a CRM system.

”The merger of the two businesses creates a new force in CRM consultancy; implementation, development and support that will be available to help any business from an SME to a global corporation select the right approach to customer relationship management for their needs.

”Both Collier Pickard and Avrion have a proven track record of helping clients match an approach to CRM to their unique business requirements in order to help build a culture of CRM and ensure the long term success of the initiative.

”Clients of the newly merged company can rest assured that they have access to a team of experts, not just of their particular system but also the best practices, culture and ethos that surrounds CRM.”

The newly merged company will retain Collier Pickard’s stance as an independent CRM consultancy but will continue to offer and support CRM systems it considers clear examples of “best of breed”.

These include Act!, Infor CRM, Maximizer CRM, Microsoft Dynamics CRM, and Sage CRM.

Additionally, the company understands that truly well implemented and developed CRM fits into a broader universe of business applications. With this in mind, Collier Pickard offers a range of supporting and complimentary systems including marketing automation and email marketing, business intelligence, workflow, hosting, and Sage ERP, providing clients with access to key systems that can be utilised to help them grow their business.

In addition to its focus on CRM and supporting systems Collier Pickard also provides a broader offering in the business systems space with the inclusion of Sage 200 accounting software. Collier Pickard’s team includes highly experienced Sage 200 professionals capable of delivering excellent implementations of the industry leading software.

Managing Director of Avrion Jon Wilkins has taken the role of Commercial Director in the newly merged company.

”Companies today are looking for ways to offer excellent customer service,” he said.

”To strengthen existing ties, and forge new bonds with new customers. With our unparalleled expertise in CRM and our track record of excellence Collier Pickard is on hand to assist all clients every step of the way – whether that is through the selection and implementation of a low cost solution, or the development and integration of a more complex requirement. Collier Pickard has the skills to deliver CRM at any level.”


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