US craze lands for rubber band bracelets lands on British shores and is sure to be a hit this Christmas

A new toy hit the market which is set to feature on every girl’s Christmas list, which helps kids create elaborate bracelets – from RUBBER BANDS.

Rainbow Loom has already become a smash hit on the other side of the Atlantic, where it was launched earlier this year, and much like friendship bracelets and charity bands, the highly elaborate elastic bangles are likely to become the next big thing in schoolgirl fashion.

H. Grossmans, the company responsible for bringing pogo sticks, chrome scooters and Alien Eggs to our shores, are sure to be onto another big winner with their latest product.

The £15 kit comes with instructions, a plastic loom and tools to create the elaborate weaved bracelets, and more than 600 brightly coloured bands.

Managing director Martin Grossman said: ”It’s great that we’ve got the original Rainbow Loom.

“This is the set that has been making all the sales in the US and we intend to promote it heavily in the run up to Christmas and beyond.

“It really is one of the best and most innovative products I’ve seen in years – especially because it’s such a simple concept.”

Rubber bands are woven into brightly coloured bracelets and rings, which kids wear and share with their friends.

Crafty fans have already posted thousands of videos on YouTube showing how to create different band designs.

Malaysian-American inventor Cheong-Choon Ng spent his children’s college fund putting together the product, which seems to have paid off, after sales figures released show tens of thousands of sets are flying off the shelves every day.

He got inspiration for the product when he saw his daughters playing with rubber bands.

Choon wanted to join in, but he found his fingers were too fat, so he came up with a quick wooden loom that helped him weave the bands into fancy patterns with his daughters.

He said: “At first they were not impressed.

“But as the patterns got more complex, I won my daughters over.”