The main aim of your business should be to bring in new customers and turn it in to a trusted brand. If you want your clients to see your company in a good light, you need to make sure that there is constant communication to ensure they get the best possible service. Unfortunately, you cannot be everywhere at once. There are going to be more customers and employees than you can personally talk to. That’s why you need to have a professionally designed company brochure that you can inform, entertain and delight your customers with. Here is what you need to include in your own business’s brochure.
One of the main things that is going to make your brand stand out compared to any other is its content. Of course, you need to state all of the major facts of your company. However, you don’t need to do it in such a grey-scale manner. Instead, think of your content and how you are going to catch the attention of those who pick up your company’s brochure. A powerful headline can directly speak to a customer and let them know you know what they want. Use your headline to question your reader or even to address a certain desire that they want from your brand. You may also want to use digits to let them know how detailed your brochure is. For instance, you may want to put “20 reasons why your camping success is ensured by booking a holiday with (your company)”. Make it catchy and fun. That way it will read like a dream.
If you want to get your message over quickly, you don’t need to waste your time on investing in long brochures. Instead, make it short and snappy by creating a company booklet instead of a brochure. Booklet makers Duplo International can help you print off a personalized booklet that can come in a range of styles and appearances. You can stylize the paper, binding and even the front cover. That means your company will have a unique tool that can get information about your company over to clients quickly. They can absorb it and feel good knowing that you have made the effort to make your brochure “readable.” Just make sure to keep it short, sweet and don’t miss out any vital information.
State benefits of your business
Whilst facts and figures can be great to include in a company brochure, they may not keep your readers’ attention. Don’t waste words. Instead, focus on the benefits of your business. You want to sell to your audience rather than tell them why they should work with your brand. For instance, if you own a phone brand, don’t just state that your customers need a phone. Push forward the fact that they can use it to stay in touch with loved ones, play games and enjoy the internet. This will appeal to your clients, especially if you use AIDA (attention, interest, desire, action) to directly appeal to your customer’s interests.