Online loyalty games platform BoonGames has launched a unique platform that offers
eCommerce sites new ways to drive retention and acquisition. Through a combination of
gaming elements and the chance to win once-in-a-lifetime experiences, BoonGames offers a
way for consumers to find more value in loyalty schemes and for shops to engage with their
consumers in a new way.
Shoppers on partnering sites can now earn Boon Bucks, a virtual currency that can be used on
raffles and other games of chance to win VIP experiences around the world. In addition to this,
users that earn enough Boon Bucks will level up, collect game cards and progress to win other
prizes.
“As we designed BoonGames, our goal was to take loyalty to the next level by offering shops an
application that helps offer a more engaging reward program for their customers,” said Andrew
Williams. “Recent studies found that there is currently over £5bn in unclaimed loyalty points in
the UK alone which show that the current strategy is not being used to maximise loyalty as
intended. Through BoonGames we aim to tap into core drivers that will ensure clients choose
our partnering sites and stick with them”
