A booking site for short stay apartments in London has re-launched amidst soaring demand for accommodation in the capital.
London serviced apartment providers Central London unveiled their new online brand design with a website more similar to review site TripAdvisor and hotel comparison page Booking.com.
It comes as demand for hotels in the capital has seen the price for one night in a hotel more than TRIPLE in under three years.
Serviced apartments often provide the same level of luxury and comfort at a lower price.
Davor Parker, Managing Director of Central London Apartments, said: “We fully appreciated the need to regenerate our brand image. With so many emerging brands, the travel industry is a highly competitive market, and we need something that will push through the fog and speak directly to our customers.
”We’re confident that the new branding is fresh, modern and yet very simple and straightforward, and this is the way that we want to communicate with our customers.”
“We felt that the new logo summed up exactly what Central London Apartments is here to do.
”We have all bases covered with over 300 properties across London; we aim to arm customers with the information they need to navigate their way around the city, with our in depth knowledge of the local area; and we aim to make choosing accommodation as simple and straightforward as possible.”
“From a practical point of view we believe that the branding is highly flexible, and will be able to easily adapt as new digital channels evolve.”
The company called for a rebrand as part of an ongoing strategy to develop a stronger brand presence online.
The project aims to reposition Central London Apartments as the authority travel website for London, offering detailed descriptions of individual areas of London, and regular updates and guides for finding hidden gems.
The new branding and consequent website redesign were produced in house, by a new marketing team, with help from external agencies to establish the core identity.
The new website offers clear navigation with new features including a ‘browse by area’ inspirational section which highlights 42 distinct areas of London.
Within just days of the site re-launch the company are seeing encouraging results. Phase 2 developments are already in the pipeline for the Central London Apartments website, with focus leaning towards to launch of a new engaging blog and the creation of a new dedicated mobile site.
