British supercar builder Aston Martin today announced plans to build its most controversial ever model – a £30,000 CITY CAR.
The Aston Martin Cygnet will be the company’s first foray into small car building as it reacts to strict EU regulations on carbon emissions.
Based on a Toyota iQ but re-bodied as an Aston Martin, the Cygnet will cost a staggering £30,000 and will initially only be available to existing customers when it goes on sale in the middle of next year.
This means the likes of Prince Charles, footballer Fernando Torres, and MI6’s finest spy, James Bond could all be scooting around town in the pint-sized motors.
It’s a move the famous supercar builder has been forced into making following new environmental rules for car companies.
Under new regulations set out by the EU, companies are expected to have carbon dioxide emissions averaging just 130g/km.
With Aston Martin’s supercars ranging from 328g/km to 389g/km, they needed to react – so it’s out with the V12 engines and in with Toyota’s 1.3-litre engine which emits 113g/km.
Aston Martin CEO Ulrich Bez said: “Whatever we do, we do right. If we do performance, we do performance; we don’t downsize or compromise our sports cars.
“The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin.”
Aston Martin will import the Toyota iQ from Japan and fit the models with a host of unmistakable brand features including the iconic grille – and charge THREE TIMES the price of a standard £10,000 iQ for the privilege.
The ultra-expensive Cygnet will be available in an unlimited palette of materials, colours and textures with all models hand finished at the company’s factory in Gaydon, Warwickshire.
Mr Bez added: “Our customers need a small car for urban and city use, and they want the right tools for the right job, to downsize creatively without compromising intelligence, artistry and personality.
“Cygnet is the natural choice for those who want a premium, bespoke commuter car.”